The Power of Viral Social Media Marketing

If you have been on any social media platforms or read any news online the past month, you have surely heard about the ALS #IceBucketChallenge. This challenge has spread worldwide and has taken social media by storm.

Started online by a former Boston College baseball player, Pete Frates just wanted to help raise awareness in the ongoing fight again ALS, as he was a victim of the disease as well. When he and his family shared the challenge online, no one ever anticipated it would go viral and drive awareness of the disease around the world.

My Facebook news feed has been full of posts after post of friends and family doing the #IceBucketChallenge to support ALS in the fight against this terrible disease. It’s been so fun watching all of the creative ways that people have been completing the challenge. It’s also been interesting to watch this challenge go viral on social media and be adapted to fit current events in different areas of the world. Some examples are the Rubble Bucket Challenge (pouring rubble and sand), and in other countries, the #IceBucketChallenge has been tweaked to a Rice Bucket challenge to give food to someone in need.

This challenge is a perfect example of the power of virality and probably one of the best I have seen in a while. Brands are capitalizing on the challenge by getting creative to show their support, and there have been videos shared of some major #IceBucketChallenge fails that are just too good not to watch more than once.

Here are some of the staggering facts from this simple challenge that has gone viral:

  • 4,002,182 tweets in the past 30 days mentioning #IceBucketChallenge.
  • 94.3 million dollars raised since July 29. Last year ALS raised $2.7 million during the same period (July 29 to August 27).
  • 1.9 million new donors captured through the #IceBucketChallenge.

Wow. Just wow!