The difference between ‘unique’ and ‘total’ clicks
Welcome to the new viral ad network publisher blog. We intend to use this blog to keep our publishers updated on how our system works, and any optimisations you can perform to increase the number of users clicking on the ads you run on your site.
To get the blog started, I’m going to talk about:
The difference between ‘unique’ and ‘total’ clicks
Some of you may be asking what the difference is between these two numbers (and why we sometimes give you an offer for the total number of unique views, and sometimes for the total number of views).
For all of our campaigns, we are interested in real, natural clicks from website visitors. To this end, we do not count certain clicks - search engines crawling the web, and what look like spam crawlers for example.
We count a “view” as a real website viewer clicking on one of the links we have provided you with because they are interested in the content that you are linking to. For example one of the readers of your blog may want to enter a competition, or watch a video that you have recommended as being really funny. If that viewer likes the content enough they may come back to your site and click on the link again, which would count as another view (Hint - to make sure that the user finds your site again, you can use our simple social bookmarking toolbar). Each time that a real person clicks on the link to view the content, it counts as another “click”.
The number of “Unique Views”, on the other hand, is the number of people that click through to view the content. Although it only counts as one “unique view” if the person returns, if that person likes your page (and our content) so much that they email a link to your page to some of their friends then you could find that what starts as a single viewer can quickly lead to a whole bunch of “unique views” as their friends email links to their friends, and so on, This is what we call Going Viral.
Occasionally we may also say that we will pay you for “Actions”, which would be carefully specified in the offer that you recieve. For example, we may say that we will pay you for every person who likes a new mini-series so much that they sign up to be told about the newest videos, or for every person who enters a competition. Although you would be paid sugnificantly more for certain “Actions”, these users are harder to get, and how many of the people that click on the link end up signing up will depend on how enthusiastic your website has got them about the link - you may find that writing slightly more text about what is being offered may increase the number of people that complete the action, and your payments!
We’ll cover detailed strategies for getting more people excited about the content right here, so check back regularly.
Tags: unique views, views