NMA Viral brand Chart

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Position Video Brand / Views Shares
1 new
Honda
Views: 9,660,284
15,061
221,200
2 up
Finnair
Views: 4,049,262
4,341
175,300
3 new
Chronicle
Views: 5,572,385
9,296
89,800
4 none
CapCom
Views: 2,565,195
3,713
93,400
5 new
Volkswagen
Views: 1,840,808
8,626
80,600
6 new
Acura
Views: 9,622,826
4,124
40,500
7 up
Sony Pictures
Views: 2,405,389
2,339
38,700
8 new
Alex Thomson Racing
Views: 224,278
812
15,000
9 down
Hudson Urban Bicycles
Views: 1,162,048
1,844
6,569
10 new
T-Mobile
Views: 217,475
608
989

Trends and Insight


On the last Friday before the Super Bowl, this week’s chart is dominated by blockbuster car ads. The extended version of last week’s Ferris Bueller teaser was revealed as an ad for the Honda CR-V and, despite disappointing fans expecting a sequel to the 80’s classic, tops the chart with over 230,000 shares. Volkswagen re-introduce the ‘Vader Kid’, star of one of the most successful virals ever made, with their Super Bowl offering at No.5 and Jerry Seinfeld and Jay Leno are bring some star quality to an ad for the Acura NSX. Non-car-related highlights include an awesome stunt from the Alex Thomson Racing team at No.8, some human-shaped RC planes freaking-out New Yorker’s for upcoming sci-fi film Chronicles at No.3 and patriotic shenanigans from Harry Hill and T-Mobile at No.10.

Check out the NMA Viral UGC Chart

The NMA Viral Brand Chart is based on a combination of each ad's unique UK views, across video-sharing websites, and the number of times it has been shared via Facebook or Twitter. A viral's chart position is weighted towards viral effect, as measured by shares on Facebook or retweets on Twitter, rather than views.

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