Viral Ad Network

The Bristol #Icecream crawl route is announced! If you’re one of the lucky agencies on our map then keep an eye out on twitter to find out what time will will be knocking on your door on Friday 12th August.

(If you’re not on the map this time and feeling sad about it then let us know and we will do our best to reach you next year!!)

Here’s a few quick tips to maximise the effectiveness of your Viral video campaign.

Bigger isn’t always better.

People have a short attention span online, so keeping your video short is the best tactic. By all means have a long version of the Viral that the most engaged viewers can seek out, but use a concise version to take to the masses. We reckon a minute is a good target to aim for.

Be entertaining / interesting

If your content interests people, they’re far more likely to keep watching and ultimately engage with your brand. Seems obvious, but it’s amazing how many people will create a ‘viral’ that is actually just a dry sales message. Whilst this approach can work for TV advertising, online viewers will just stop watching if they aren’t engaged. Online video campaigns generally work better for branding campaigns rather than explaining your newest product’s features.

Start with a BANG!

Get your key message across in the first 10 seconds of the video. People will make up their mind pretty quickly if they are gonna keep watching, so its key to grab their attention from the start. You should also plan for a drop out towards the end of the video.

Leverage the Love

If people have enjoyed your video they will be more open to engaging with other marketing content. Include a call to action at the end of your video – drive traffic to your FB page, YT channel or website. You can also offer a click through link in the video description (or as part of the VAN viral player)

(image via http://thingsthataretotallyawesome.wordpress.com/)