Viral Ad Network

Mongol Rally 2012: Traveling is for sissies, (according to the strap line of the latest Mongol Rally trailer video anyway!) Created by our sister company Rubber Republic for The Adventurists and currently being seeded by VAN, this awesome teaser clip is enough to capture the hearts of any old-school explorer yearning for a new challenge and has clocked up over 3,000 Facebook interactions and nearly 40,000 views in less than a week since it was released.

The Mongol Rally is an epic 10,000 mile charity road-trip from London to Mongolia across three deserts, five mountain ranges and seemingly endless stretches of remote barren land. It’s been described by some as “the greatest adventure possible”, but as one of the least populated countries in the world and with no support crew, help lines or road signs and sometimes days of traveling without seeing another living soul, the reality of life on the road can be hard.

This is definitely not a holiday but for those with the perseverance, ingenuity and sheer good luck to make it across a third of the world’s most inhospitable terrain and over that finish line the thrill must be pretty epic!

Tempted? There are still places available in the 2012 race, check the website to find out more.

Directski.com: I’m sure we would all agree that some healthy competition keeps everyone on their toes and a bit of friendly banter between rival companies never really does any harm. Well, online ski holiday provider Directski.com are certainly testing that theory by releasing this amusing video ad in response to an alleged disagreement with their competitor, Crystal Ski, over price comparisons.

With the title ‘Crystal Ski were so annoyed about our low prices they phoned our dad’, the video shows the two owners of the company, their dad and a rather intimidating Frank Bruno, challenging their competitors to a fight to prove whose dad is hardest.

Our dad vs their dad… We know who’s cheaper… Now let’s see who’s harder.’

Now we’re waiting to see if Crystal Ski make a response video!

Here’s to Real Friends extended trailer: Scotch whisky brand, Chivas Regal have ventured into the film industry, going beyond product placement to produce movies in the hopes of reaching a more receptive mass market. They worked with Euro RSCG to commission two short films by Academy Award winning short filmmaker Joachim Back.

The films are intended to increase awareness of their brands ‘social chivalry’ with two stories about the highs and lows of modern male friendships. We’ve been seeding the  extended teaser trailer but both films; Here’s to Big Bear and Here’s to Twinkle are available to watch now, perfect for a little afternoon break!

Quantum Levitation – Great Scott!!!! Could it be that my childish dreams have finally come true and science has actually developed the mechanism to create a real life Hoverboard?

This has got to be my favorite video of the week. Quantum Levitation may sound like some made up terminology from a futuristic sci-fi movie but with over 5 million views and counting this video tops the UGC with an awesome demonstration of the wonders of science.

Something to do with a superconducter and magnetic flux, I have no idea how it works! I call it magic, but if you want to learn about the physics behind it you can check out the Quantum Levitation site.

A Duet With Siri – Since the launch of Siri, the eagerly anticipated voice-activated virtual assistant built into Apple’s new iPhone, the internet has been flooded with funny parody videos and blogs posting amusing responses to questions.

Number two in the UGC, musician Jonathan Mann serenades Siri with this specially dedicated love song in this fun little clip.

Specsavers ‘Sauna’ advert – Naked Man Vs Ramsey! A relaxing session in the hotel sauna turns to embarrassment for one poor chap.

Angry Birds Seasons Ham’O'Ween – Angry Birds presents a spooky Halloween adventure! The Blue Birds are out trick-or-treating when they run into a big surprise — the newest Angry Bird! He starts out small, but don’t let his looks deceive you. It’s going to be all tricks and no treats for the pigs!

For the full industry viral chart rundown visit the NMA Viral Brand Chart or check out the best of the home made classics on the Viral UGC Chart.