Click here to view the embedded video.

Spectacular Man Made Sun Brightens up London 2 Hours Early: Here’s a cool little PR stunt that we’ve been seeding this week. Nobody likes dark winter mornings so Tropicana decided to bring a little extra sunshine to the streets of London by hoisting a giant artificial sun above Trafalgar Square, complete with deck chairs and glasses of orange juice for passers by to stop and enjoy a bit of a sunny boost on their way to work – smiles all around!

Click here to view the embedded video.

Megaupload mega song: Top of the UGC chart this week is the controversial file sharing promotional video from Kim DotCom. The clip, which features several big music industry names including Snoop Dogg and P Diddy, was already trending on Twitter following the shutdown of the Megaupload site earlier this month but was promptly removed from YouTube following a complaint from Universal Music, (despite the fact that the company does not control any rights to the video).

Click here to view the embedded video.

The song itself is a rather dull marketing clip but interestingly it’s been thrust into the media limelight as the latest example of the potential impact of the new anti-piracy movement. It has since been returned to YouTube after a successful lawsuit from Megaupload, but the owners are now facing indictment for copyright infringement and facilitating the wide scale illegal downloading and sharing of movies, music and other material online. The courtroom drama is set to continue for quite some time but the outcome is likely to be a sign of what we can expect of things to come, so watch this space!

Snoring dormouse with sound: On a lighter note, here’s our weekly dose of cuteness and my absolute favorite clip this week, one super sleepy little dormouse.

Click here to view the embedded video.

Lego man in space: Two Canadian teenagers make this brave little dude the first Lego man in space!

Click here to view the embedded video.

Using a helium filled weather balloon, two tiny cameras, a GPS tracking system and a homemade parachute, the pair managed to launch the plastic figure 16 miles into space (that’s three times the height of a commercial aircraft), capturing some beautiful shots of the curvature of the earth against the stunning blue of the stratosphere, before it parachuted back down to earth landing 75 miles away.

Radar: Crazy French prankster Remi Gaillard is back with the latest clip in the Dangerously Funny Videos series, this time he’s dressed up as a giant speed camera, flashing all kinds of traffic from tractors to trains. All appears to be going well until the police show up!

Click here to view the embedded video.

2011 – One Backflip A Day: This guys dad bet him $100 that he couldn’t do a backflip every day of 2011, so guess what he did…

Click here to view the embedded video.

One happy dog: Finally, rounding up the UGC chart with just a little bit more cuteness – most excited dog ever!!!

Click here to view the embedded video.

You can catch up on the full viral listings on the NMA viral Brand chart and UGC chart, powered by the Viral Ad Network.

I was forced to attempt to watch the online versions of the ads due to the UK coverage of the Superbowl being on the BBC, but I still managed to catch a diverse spread of videos varying between the brilliant and a little dry. I’m not gonna go through them all here as there’s lots of other places to see them, but I thought I’d give W+K’s coke ads a quick shout out – it’s always nice to see something positive and uplifting!

Click here to view the embedded video.

Click here to view the embedded video.

I thought I quite enjoyed American football; it is violent and exciting enough to keep my attention! However, I was soon fed up with the stop and start nature of the show. I think my mistake was watching it on the BBC where most of the program was pundits explaining the basics of the game and desperately trying to fill the time.

In the US, these gaps would have been ad breaks. The Superbowl is famous for its ads, so maybe this was what I was missing! With CBS charging about $2,700,000 for a 30 second ad, I was expecting the ads to be pretty high quality. Here’s a couple of my favourites…

Click here to view the embedded video.

Click here to view the embedded video.

$2.7m is a lot of money for an ad space. However, the Superbowl has an estimated 100 million viewers, so it works out at $0.03 a viewer – Pretty good value?

Perhaps on the surface, but are these viewers all engaging with the content? These viewers could be making tea, paying the pizza delivery guy, or if they are female, completely disengaged by the huge number of male-orientated ads!

To counter this drain of U.S. ad spend, here at the Viral Ad Network we are running a special offer. For February only, we are doing a deal on U.S. targeted campaigns. We’re giving 2500 away views for free when you spend $999 on 5000 views through the network.

Check out our offer here