Click here to view the embedded video.

David Attenborough – Wonderful World – BBC – Frozen Planet was my absolute favorite TV program of 2011, breathtaking, heartbreaking, brutal and adorable in equal measure. The last episode of the series was broadcast at the end of last year and to commemorate what is widely thought to be David Attenborough’s last major appearance on the BBC, the ad agency RKCR/ Y&R produced this awesome video, currently number three in the Brand Chart. (If you’re suffering from a bit of the January blah’s this is the perfect perfect pick me up guaranteed to make you smile!)

Click here to view the embedded video.

P.S. For any Bristol based Attenborough fans who haven’t heard, he’s coming to St George’s to talk about the Frozen Planet series next month, tickets available on line here, (very excited!)

Girl With A Funny Talent – Shockingly this video has managed to clock up over 20 million views and over 200,000 shares in less than two weeks, shooting right to the top of UGC Chart. You might be wondering what amazing talent this girl must posses to attract so much attention? Well, the answer is the ability to move her eyebrows in time with some music. There’s not really much more I can say to that, don’t you just love YouTube!

Click here to view the embedded video.

Smart Thief Caught On Cam - At number seven in the UGC this week is this smart little video of a thief puling off an ingenious scam to trick the CCTV cameras and steal what is claimed to be the worlds slimmest TV screen. The clip is allegedly ‘user generated content’, although in actual fact it is clearly just a nice little viral promotion by LG, and with over a million views in the first week it’s not doing too badly.

Click here to view the embedded video.

Who’s Your Favourite? - Time for some baby action with this super cute clip. Daddy interrogates daughter to determine who is her favourite parent.

Click here to view the embedded video.

Finally, finishing the UGC round up with a couple of Cat videos, (I never get bored of these)… Mean bully kitty pushes fluffy friend down stairs and a brave iPad owner allows his cat to get its claws on one expensive cat toy.

Click here to view the embedded video.

Click here to view the embedded video.

Check out the NMA Brand Chart and UGC chart (compiled by the Viral Ad Network), for a full round up of this week’s top videos.

Even the kitties are getting down with the fancy dress theme!

This awesome little infographic from Voltier Digital examines the art of viral content marketing. From the importance of understanding virality and the power of social networks through to the anatomy of viral content & sharing and tips on self promotion, the all important ‘secret sauce’ for any viral hit.

“At first glance, the new YouTube channel design, looks set to turn use of the channel on its head. Gone is the need to use any search (why would you, that is what Google is for) instead, as soon as you sign in, there is a video timeline, most recent at the top.

With a lot more than just a quick nod to the style of Twitter’s website and Facebook’s wall, the new design puts the most recent video at the top of a list of videos from all the channels you subscribe to.

This is a huge step away from the channel-based approach that has been the focus up to now. It is also a leap on from the Cosmic Panda revamp; the poor beast looks simply to have been buried behind the new user’s home page.

The first thing that hit me was the sheer number of things on the page. Check out the image above. That said, having grown to love the simplicity of Twitter’s timeline, you soon adjust to the new layout. There is a lot to take in, with individual videos form your subscriptions taking center stage, recommendations on the right sidebar and main navigation down the left, yet it feels natural, an significant evolution not a revolution.

Fundamentally users are going to be forced – with a small ‘f’ – to change the way they use the channel. Subscriptions are no longer an after thought, they are the crux of the whole experience. I can see subscriptions going through the roof.

The other major change is that registering with Google will be the entry point into getting the most out of YouTube. The majority of us have already taken this plunge be it from Gmail, iGoogle, docs or maybe even Google+. Till now my YouTube use, like many people’s I suspect, has been adhoc, I simply watch the videos embedded in sites off the platform. There has been no need to sign in. Now there is a solid reason to sign up and get subscribing. This will soon become the norm, turning the current status quo on its head.

Brand channels are going to have to think seriously about the impact in two ways:

1. Channel takeovers and on-site advertising could be much less effective
2. Visiting a company or brand channel will now be an after thought and not the main reason to go to YouTube, no more prioritization of videos they want you to see

There are also ways to discover more quickly. Trending, popular and music buttons on the left hand navigation pull up YouTube compiled lists. The music list is a clever idea, as a significant number of people already use YouTube as a computer based jukebox. These look to be global lists at the moment and localizing would make this even more compelling.

So is this another indicator of Google’s broader strategy to put the content at the center of the user experience? Is it now putting individual preferences and popular recommendation at the heart of YouTube? Is this a result of the surge in search on Facebook? Looks to me like all of these things.”

Click here to view the embedded video.

60 Second Adventures in Thought: Created by The Open University, this fun animated series exploring famous thought experiments is great for a little afternoon brain cuddle.

Click here to view the embedded video.

Old Spice Motorcycle: Apparently the scent of Old Spice can turn even embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

Click here to view the embedded video.

Family Home Destroyed By Avalanche – Children to Blame: It’s Top of the UGC this week and the soundtrack to the video goes something along the lines of ‘oh my gosh, oh my gosh, ooooooh my gosh…’ you can imagine the rest.

Click here to view the embedded video.

Finally an exciting announcement –  the Ad News Viral Chart has officially been launched, this is Australia’s first branded viral video chart based on the most viewed and shared content and powered by the Viral Ad Network. You can check out the top viral hits from this weeks chart now.

This is more than just a well-timed escape from the drudgery of the British Winter,  (although we can’t argue that the sunshine isn’t a definite added perk of the job). Chris and the team are spreading the kitten love a little further afield and on Wednesday they’ll be holding the first ever Aussie #KittenCamp in Sydney, followed by a special Christmas themed event in Melbourne in December.

You can grab your Aussie #KittenCamp tickets  here now…

Sydney – Wednesday 23rd November

Melbourne – Thursday 8th December

UK based kitten fans fear not, we have more fun goodies a bit closer to home for you with the London #KittenCamp Xmas Memetacular with our lovely friends at The Reel on 12^th December and the Bristol #KittenCamp Xmas Spectacular on the 14^th December.

Keep your eyes peeled here for more updates to follow soon!

And, more exciting news for fans of the NMA Viral Chart… launching this week will be our new chart of totally awesome viral cool on Ad News. We’re quite excited and we’ll be shouting about it as soon as it’s live so listen out!

The GAG Quartet – le Internet Medley – Top of the UGC this week and clocking up over 4 million views in just a couple of days, this epic homage to the internet is a real treat for geeky viral fans. With over 40 memes in one song and an awesome soundtrack, I think this should be the new anthem for #KittenCamp!

Keep your eyes peeled for Nyan Cat, The ‘Numa Numa’ Kid, Keyboard Cat, Trollface, Chuck Testa and more, I managed to recognise 19, how many can you spot?

Click here to view the embedded video.

Welcome to Kitty City – I can’t decide whether I love this animation or am completely terrified by it! If you’ve ever seen any of Cyriak’s previous videos you’ll probably already be familiar with insane hallucinatory offerings like Meow Mix and Poo Pants.

Imagine giant cats morphing out of fluffy maggots, sprouting tiny feline heads, walking around a city where everything is shaped like cats and kittens are driving about inside cat shaped trains while a creepy electronic soundtrack cycles on repeat in your brain… welcome to Kitty City!

Click here to view the embedded video.

Wampug – This is what happens when you dress a dog up like a goat, or apparently as Hoth Wampa from The Empire Strikes Back. (Ok it is a little bit cute.)

Click here to view the embedded video.

The Cat in the cobra pose – Don’t mess with Cobra Cat, the only thing this video is missing is the Karate Kid style finale ‘Crane Kick’!

Click here to view the embedded video.

Dubai Airports Flash Mob – Finally, since this whole post has been focused on the UGC it’s time for a quick clip from the Viral Brand Chart, check out the moves in this catchy lash mob piece from DXB Connect.

Click here to view the embedded video.

For the full break down of this weeks internet toppers check out the New Media Age Viral Brand Chart and UGC chart.

The Mongol Rally is an epic 10,000 mile charity road-trip from London to Mongolia across three deserts, five mountain ranges and seemingly endless stretches of remote barren land. It’s been described by some as “the greatest adventure possible”, but as one of the least populated countries in the world and with no support crew, help lines or road signs and sometimes days of traveling without seeing another living soul, the reality of life on the road can be hard.

This is definitely not a holiday but for those with the perseverance, ingenuity and sheer good luck to make it across a third of the world’s most inhospitable terrain and over that finish line the thrill must be pretty epic!

Tempted? There are still places available in the 2012 race, check the website to find out more.

Directski.com: I’m sure we would all agree that some healthy competition keeps everyone on their toes and a bit of friendly banter between rival companies never really does any harm. Well, online ski holiday provider Directski.com are certainly testing that theory by releasing this amusing video ad in response to an alleged disagreement with their competitor, Crystal Ski, over price comparisons.

With the title ‘Crystal Ski were so annoyed about our low prices they phoned our dad’, the video shows the two owners of the company, their dad and a rather intimidating Frank Bruno, challenging their competitors to a fight to prove whose dad is hardest.

Our dad vs their dad… We know who’s cheaper… Now let’s see who’s harder.’

Now we’re waiting to see if Crystal Ski make a response video!

Here’s to Real Friends extended trailer: Scotch whisky brand, Chivas Regal have ventured into the film industry, going beyond product placement to produce movies in the hopes of reaching a more receptive mass market. They worked with Euro RSCG to commission two short films by Academy Award winning short filmmaker Joachim Back.

The films are intended to increase awareness of their brands ‘social chivalry’ with two stories about the highs and lows of modern male friendships. We’ve been seeding the  extended teaser trailer but both films; Here’s to Big Bear and Here’s to Twinkle are available to watch now, perfect for a little afternoon break!

Quantum Levitation – Great Scott!!!! Could it be that my childish dreams have finally come true and science has actually developed the mechanism to create a real life Hoverboard?

Click here to view the embedded video.

This has got to be my favorite video of the week. Quantum Levitation may sound like some made up terminology from a futuristic sci-fi movie but with over 5 million views and counting this video tops the UGC with an awesome demonstration of the wonders of science.

Something to do with a superconducter and magnetic flux, I have no idea how it works! I call it magic, but if you want to learn about the physics behind it you can check out the Quantum Levitation site.

A Duet With Siri – Since the launch of Siri, the eagerly anticipated voice-activated virtual assistant built into Apple’s new iPhone, the internet has been flooded with funny parody videos and blogs posting amusing responses to questions.

Number two in the UGC, musician Jonathan Mann serenades Siri with this specially dedicated love song in this fun little clip.

Click here to view the embedded video.

Specsavers ‘Sauna’ advert – Naked Man Vs Ramsey! A relaxing session in the hotel sauna turns to embarrassment for one poor chap.

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Angry Birds Seasons Ham’O'Ween – Angry Birds presents a spooky Halloween adventure! The Blue Birds are out trick-or-treating when they run into a big surprise — the newest Angry Bird! He starts out small, but don’t let his looks deceive you. It’s going to be all tricks and no treats for the pigs!

Click here to view the embedded video.

For the full industry viral chart rundown visit the NMA Viral Brand Chart or check out the best of the home made classics on the Viral UGC Chart.