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David Attenborough – Wonderful World – BBC – Frozen Planet was my absolute favorite TV program of 2011, breathtaking, heartbreaking, brutal and adorable in equal measure. The last episode of the series was broadcast at the end of last year and to commemorate what is widely thought to be David Attenborough’s last major appearance on the BBC, the ad agency RKCR/ Y&R produced this awesome video, currently number three in the Brand Chart. (If you’re suffering from a bit of the January blah’s this is the perfect perfect pick me up guaranteed to make you smile!)

Click here to view the embedded video.

P.S. For any Bristol based Attenborough fans who haven’t heard, he’s coming to St George’s to talk about the Frozen Planet series next month, tickets available on line here, (very excited!)

Girl With A Funny Talent – Shockingly this video has managed to clock up over 20 million views and over 200,000 shares in less than two weeks, shooting right to the top of UGC Chart. You might be wondering what amazing talent this girl must posses to attract so much attention? Well, the answer is the ability to move her eyebrows in time with some music. There’s not really much more I can say to that, don’t you just love YouTube!

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Smart Thief Caught On Cam - At number seven in the UGC this week is this smart little video of a thief puling off an ingenious scam to trick the CCTV cameras and steal what is claimed to be the worlds slimmest TV screen. The clip is allegedly ‘user generated content’, although in actual fact it is clearly just a nice little viral promotion by LG, and with over a million views in the first week it’s not doing too badly.

Click here to view the embedded video.

Who’s Your Favourite? - Time for some baby action with this super cute clip. Daddy interrogates daughter to determine who is her favourite parent.

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Finally, finishing the UGC round up with a couple of Cat videos, (I never get bored of these)… Mean bully kitty pushes fluffy friend down stairs and a brave iPad owner allows his cat to get its claws on one expensive cat toy.

Click here to view the embedded video.

Click here to view the embedded video.

Check out the NMA Brand Chart and UGC chart (compiled by the Viral Ad Network), for a full round up of this week’s top videos.

Click here to view the embedded video.

Secretly filmed on a mobile phone, it caused quite a storm across the social media world, with the resulting backlash on Twitter leading to her being detained by the police for her own protection! The video itself is quite an uncomfortable watch but it makes an interesting little case study on the way a story can be picked up by the media and become a meme in its own right.

Bizzle gets some Dunkers: You’re probably familiar with Charlie Schmidt’s Keyboard Cat by now, and with over 20 million views, its own Facebook and Twitter feed and a whole host of mash up videos and fans online, it’s clear that dressing up your pet like a human is a quick way to push it into the viral limelight. So, meet Bizzle – Half dog, half man as he guzzles down some cheesy treats in this hilarious little clip.

Click here to view the embedded video.

Black Friday Shopping Prank: I think this might possibly be my favorite video from the chart last week. Two grown men convincing shop assistants to help them locate an insane list of made up items including an eye removal kit, hair-dye for new borns and pre made toast. If you like this one you might enjoy the follow up video, Xmas shopping Prank #2!

Click here to view the embedded video.

Nando’s Last Dictator Standing: Using some of the worlds most controversial political dictators to advertise a chicken restaurant chain seems like a bizarre decision for a company to make right? Well, that is exactly what Nando’s South Africa did with their risky new ad poking fun at the worlds political rulers.

Click here to view the embedded video.

Featuring a Mugabe look-a-like in a water pistol fight with Col Gaddafi, playing in the sand with Saddam Hussein and singing Karaoke with Mao Tse-Tung, the video (which reportedly cost about £236,000 to produce), has now been pulled due to the massive public backlash directed against the campaign. Epic marketing fail? Well, with just shy of a million views and nearly 40,000 shares already it’s still not doing too badly!

Check out the latest hits from this week’s NMA Brand Chart and User Generated Chart for the latest awesome clips.

Even the kitties are getting down with the fancy dress theme!

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60 Second Adventures in Thought: Created by The Open University, this fun animated series exploring famous thought experiments is great for a little afternoon brain cuddle.

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Old Spice Motorcycle: Apparently the scent of Old Spice can turn even embarrassingly normal guys into face model champions who smell like adventure and fine cutlery. So douse your body regions with the scents of Old Spice and “Smell Better Than Yourself.”

Click here to view the embedded video.

Family Home Destroyed By Avalanche – Children to Blame: It’s Top of the UGC this week and the soundtrack to the video goes something along the lines of ‘oh my gosh, oh my gosh, ooooooh my gosh…’ you can imagine the rest.

Click here to view the embedded video.

Finally an exciting announcement –  the Ad News Viral Chart has officially been launched, this is Australia’s first branded viral video chart based on the most viewed and shared content and powered by the Viral Ad Network. You can check out the top viral hits from this weeks chart now.

Quantum Levitation – Great Scott!!!! Could it be that my childish dreams have finally come true and science has actually developed the mechanism to create a real life Hoverboard?

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This has got to be my favorite video of the week. Quantum Levitation may sound like some made up terminology from a futuristic sci-fi movie but with over 5 million views and counting this video tops the UGC with an awesome demonstration of the wonders of science.

Something to do with a superconducter and magnetic flux, I have no idea how it works! I call it magic, but if you want to learn about the physics behind it you can check out the Quantum Levitation site.

A Duet With Siri – Since the launch of Siri, the eagerly anticipated voice-activated virtual assistant built into Apple’s new iPhone, the internet has been flooded with funny parody videos and blogs posting amusing responses to questions.

Number two in the UGC, musician Jonathan Mann serenades Siri with this specially dedicated love song in this fun little clip.

Click here to view the embedded video.

Specsavers ‘Sauna’ advert – Naked Man Vs Ramsey! A relaxing session in the hotel sauna turns to embarrassment for one poor chap.

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Angry Birds Seasons Ham’O'Ween – Angry Birds presents a spooky Halloween adventure! The Blue Birds are out trick-or-treating when they run into a big surprise — the newest Angry Bird! He starts out small, but don’t let his looks deceive you. It’s going to be all tricks and no treats for the pigs!

Click here to view the embedded video.

For the full industry viral chart rundown visit the NMA Viral Brand Chart or check out the best of the home made classics on the Viral UGC Chart.

El Espectáculo de Sombras Chinescas Más Impresionante del Mundo

The world’s largest shadow puppet show – filmed at a live football match in Valencia.

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The video is part of a Europe-wide integrated campaign that we’re seeding for the agency JWT to advertise Trident Gum. How does a video of giant shadow puppet chickens playing football advertise chewing gum? I hear you ask… Well the clip is just one of a whole bizarre series from The Pointless Collective, designed to spread the word that ‘chewing Trident Senses Gum is pointless yet fun’.

The campaign features a collection of films, events, quirky artwork and funny stories that follow the adventures of three masked super heroes as they come up with elaborate ways to bring pointless fun to the world. Check out their website and Facebook page if you want to read more about their various crazy escapades.

Diversity | Street Dance For Change

Now, any Britain’s Got Talent fans out there will remember the 2009 wining dance group, Diversity. Well they’ve teamed up with insurance firm Aviva to make the Street Dance For Change video as part of the Street to School programme, committed to raising awareness of the 100,000 young people who run away every year in the UK.

Click here to view the embedded video.

Through the initiative, Aviva are supporting street children projects in the UK and around the world, with the aim of helping half a million street children get back in to education or training by 2015. In the UK, their charity partner Railway Children is dedicated to supporting vulnerable children living alone on the streets, where they suffer abuse and exploitation.

If you fancy yourself as a bit of a ‘Mover-groover’ why not have a go and upload your own 30 second dance video, not only will Aviva donate £2 to the charity every time the video is watched but you might also be in for a chance to win tickets to Diversity’s 2012 tour and meet Diversity themselves!!

Check out the official Facebook page for more information on how you can get involved and watch some of the best uploaded dance clips.

This time we had some double feline battle action, with Meme-Master Meow up against Viral Kitty, in a fluffy cat-fight of YouTube awesomeness. Followed by Festival coordinator Rosie Fairchild taking us on a whistle-stop behind the scenes tour of the Bristol Cycle Festival.

With an amazing program of events ranging from guerrilla knitting, challenge rides and cycle speed dating to secret sing-a-long cinemas, the festival was brought to life with no budget by a whole host of dedicated volunteers, all passionate about the beautiful invention that is ‘the bike’.

And… we all got special stickers, did some roll play cycle games and wondered why Brit Eckland needed a bum-double in the famous wall banging scene of the Wicker Man!

Among the highlights from this week’s meme battle were Nonononononononon Cat, (I’m not quite sure what his problem is, but he definitely does NOT agree.)

Click here to view the embedded video.

Vs Jedi Kittens Strike Back (both cute and geeky, got to be a winning combo.)

Click here to view the embedded video.

Then over to the bizarre TV commercials – If you liked the Chuck Tester taxidermy ad that we featured in the viral chart rundown last week, then Cuban Gynecologist: Local Car Commercial, (another hilarious offering from comedy duo Rhett & Link), will be right up your street.

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Vs the heavily parodied Flea Market Montgomery with a cameo on The Cleveland Show.

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In the ‘best journeys’ category we had the awe inspiring What Does It Feel Like To Fly Over Planet Earth Vs Gamer Commute, one man’s epic drive to work, (if only real life was that exciting!)

Click here to view the embedded video.

Click here to view the embedded video.

Finally, the Horsemanning song. Ever since the Planking phenomenon took off, the internet has been looking for ‘the new planking’. We’ve had Owling, Stocking, Cone-ing, Plumbking even Scarlett Johansson-ing! Well this little tune takes us through the art of Horsemanning.

Click here to view the embedded video.

So, who won the war? Drum roll please …

Da da da daaaaaaaah…. Congratulations to Viral Kitty!!! Yes it finally happened, Chris’s winning streak has been broken. Is Meme-Master-Meow loosing his touch? Let’s see if he can steal back his crown in the next battle.

Which brings us to our first exciting announcement… We’re planning a #KittenCamp Christmas spectacular on 14th December. Not only will we have a whole host of extra special guests, activities and prizes but we are moving to a new venue. Since we appear to have outgrown our lovely little space at Goldbrick House we are heading to pastures new and our Christmas party will be at the Big Chill Bar. Places will go fast so reserve your ticket now to avoid a sad face later!

Second exciting announcement…. There is now an official #KittenCamp Tumblr! We will be posting all kinds of fun clips and bits & bobs on there so keep an eye out, and don’t forget to follow us on Facebook and Twitter.

Meow for now!

YouTube is by far the most well established video-hosting platform on the market and with Google now including YouTube videos on their main search results pages, it’s essential to get the SEO right if you want your video to be noticed.

Over 13 million hours of video were uploaded to the site last year alone and competition for views is higher than ever, so we’ve put together a few handy tips on how to optimise your video to give it the best chance of being found…

1 – Titles & Descriptions:

Yes it sounds obvious but worth a mention, try and use as many relevant keywords as possible in your title as it’s the first thing people will read when skimming through search results.

It’s important to spend time writing the video description because it will show up both in YouTube and Google search listings. You should try and repeat relevant keywords again here, (being careful to avoid keyword stuffing). Remember that only the first few words will be shown in search results but keywords from the additional text will be detected and help make your video more easily searchable.

2 – Keywords:

Think carefully about the keywords that are most appropriate and do some research to find out what search terms are popular. YouTube have a handy Keyword Tool that allows you to view search volumes for individual words, analyse the demographics of people searching for them and generate suggestions. Avoid the temptation to include words simply because they are popular if they don’t have a direct relation to your video, it may result in an initial traffic boost but you will end up with high bounce rates which will tell YouTube to make your content less visible.

3 – Video Thumbnail:

Choosing a good thumbnail image for your video can dramatically increase the chances of it standing out. We’ve all heard of the expression ‘judging a book by its cover’ and rightly or wrongly that’s exactly what people do on YouTube. When presented with a list of thumbnail video images, viewers tend to skim down the first page and pick those with the most striking pictures.

After uploading your video you will have 3 thumbnails to choose from. These images are not randomly selected but calculated on fixed positions within your clip so it’s possible to manipulate the video to control your options.

You can calculate the exact position of your thumbnails by following the equation below…

X = Video length (in seconds)

Y = X divided by 4

Y is the 1st thumbnail.

2 x Y is the 2nd thumbnail

3 x Y is the 3rd thumbnail.

If you find that a bit too much to think about in advance you can always tweak your video directly in YouTube and see how your edits effect the thumbnail images selected.

4 – Links:

Google will use the number of links to your video to determine its position in the search rankings, so you should create links everywhere you can. Use your website, write comments with links on relevant blogs, you can even build up links within YouTube itself by creating video responses to other relevant clips, (again be careful not to over do this or it might be identified as spam). Don’t forget to leverage social media sites and post regular updated links on Twitter, Facebook and other services and make sure you enable embedding so other people can post your video on their sites.

A really good way to boost the number of links to your video is to use a seeding service like the Viral Ad Network which will distribute your video and links across hundreds of blogs encouraging the viral sharing effect to really get your clip noticed!

5 – Be aware of user signals:

YouTube want to keep viewers engaged with its content, so in order to make the most relevant videos more easily searchable it uses an algorithm that tracks user interaction.

It’s worth keeping in mind some of the following signals that it takes into account…

Joining us as our guest speaker will be Rosie Fairchild, festival coordinator for the awesome Bristol Cycle Festival, a 9 day program of events ranging from mountain biking to guerrilla knitting, challenge rides and cycle speed dating to secret sing-a-long cinemas.

Expect the usual viral shenanigans, beer, meme battles, and Rosie chatting us through the highs and lows of DIY & group run social media promotion @bris_cycle_fest.

For further information and to grab your free tickets visit the Eventbrite page.

And… in case you some how missed the news flash, #kittenCamp is officially famous, actual been on the telly fame! Check out the BBC news story on our last London event.

Click here to view the embedded video.

P.S be our friend on Facebook, and follow us on Twitter we want to share all our fun stuff with you!

Created by advertising agency JWT London and seeded by our sister agency Rubber Republic for the charity MCAC, this week glamour model Rhian Sugden shot into the viral chart with her saucy video Rhian Touches Herself. Aiming to awareness of Testicular Cancer, with a rather shocking twist at the end, definitely worth a watch!

Click here to view the embedded video.

Next up we have the latest video from T-mobile, keeping their trademark guerilla advertising style with some hidden camera magic. Fake traffic wardens hand out parking fines to unsuspecting members of the public resulting in an amusing backlash of anger and tears, only for them to discover that the fines are actually part of a massive cash give away promotion. Ah, we like happy endings.

Click here to view the embedded video.

Over to the UGC chart and top of the bill is the hilarious Ojai Valley Taxidermy TV Commercial, and yes, incredibly this is a genuine ad to promote the local taxidermy company. Created by comedy duo Rhett & Link, who make deliberately ridiculous low budget TV ads in the hope that their absurdity will make them YouTube viral hits, this clip has pushed the local firm into the limelight.

From stuffed bears, antelopes, cheetahs and birds, it seems no challenge is to great for Chuck Testa. Maybe it’s time for the giant cardboard moose head on our office wall to have a new companion!

Click here to view the embedded video.

At number three in the UGC chart is the super catchy I Like Trains. I sort of don’t want to like this video but I just can’t help myself, its toe-tappy tune has just become the official soundtrack of my morning. Now all we need is for someone to make one about cats!

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And finally, because teenage smutty humour never fails to get a laugh and we all like a good TV mash up, here is an amusing new slant on Jamie Oliver’s Ministry of Food.

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For the full industry viral chart rundown visit the NMA Viral Brand Chart or check out the best of the home made classics on the Viral UGC Chart.