Viral Ad Network Blog » PR

Bristol #icecreamcrawl round up!

MelanieP — Mon, 15 Aug 2011 14:24:51 +0000

There’s been much chitter-chatter recently about the Viral Ad Network #icecreamcrawl and last week the eagerly anticipated delivery van hit agencies in London and Bristol, spreading icecream love among the masses.

One of the first questions people asked us was, why ice cream? We say, why not? (And also, don’t question a good thing, sometimes life is just nice to you!) We love to share joy and smiles and who doesn’t like treats? Well, as it turned out, it seems that our friends love ice cream as much as we do, with over 1,000 delicious cones of joy handed out!

First of all we have to say a big thank you to all the lovely folk in Bristol on Friday. It was great to have so many people come out to join us, (even though a few individuals got a bit over excited by it all and tried to lick our poor ice cream boys face!) Especially since the weather was less than kind and there was a lot of umbrella action – all the more reason for ice cream we think!

To see where we went on Friday check out the Bristol Map of Joy and of course not forgetting all the awesome London agencies, have a peek at the London #Icecreamcrawl Round Up to see what we got up to on Thursday!

One more thing… we know that there was a lot of disappointed tweeting coming from the agencies that weren’t lucky enough to make it onto the Map of Joy, so we would like to say sorry for any sad faces inflicted upon you. The good news is that we have many more fun activities in the pipelines and your tweets have been noted. If you want to keep up to date with goings on at VAN head quarters sign up to Van Viral Scoop and be the first to get in on the action next time!

Check out our Flickr gallery for the full album of pictures from the day!

Online Marketing Show 2009

jennyh — Wed, 01 Jul 2009 15:53:56 +0000

Largely the show was geared up for large companies with marketing departments, who wish to explore and learn new ideas. That’s not to say there were not nuggets of interest and new things to learn.

Despite at some times unbearable heat, Adam and I managed three talks and a look around the stands.

The most interesting talk was by Amelia Torode, Partner and Head of Digital Strategy at VCCP. Amelia discussed the “Compare The Meerkat” campaign. Amelia highlighted the big change from traditional Ad campaigns where it was important to make them “sticky” to remain in the consciousness of the audience, now a successful social media campaign is about “Spreadability”.

Love or hate Aleksandr Orlov, follow him on twitter or be his friend on Facebook. The core idea and strong narrative spread across platforms, was key to the success and charm of the campaign. One problem was due to issues with measurability. I have a good guess that many agencies and clients have similar issues with social marketing.

Although Compare the Market had measurable success, with its positioning in the market and many other benefits i.e. increased sales, increased traffic and reduction of costs etc. There is little research and evidence that consumers engaging with social media campaigns will necessarily engage with the product. Will being friends with Aleksander make you a customer of Compare the Market?

Amelia will be starting a research project with the IAB. I will be very interested in the results, as will many others.

There was a general consensus throughout the talks, that good conversations start with questions, so in the words of Adam ” Interesting! How you can’t kill the meerket? What could be the end strategy?”