The expanding lightbox will be displayed as a site overlay and will grab the viewer’s attention, whilst keeping them on your site (therefore no site traffic will be lost). This also means that we can host flash games or more complex video campaigns via the Fun Links on your site.

Here’s an example…

Expanded ‘Lightbox’ Unit

You can also customise your Fun Links to suit your site – another cool feature! Here are some examples of customised Leaderboard ad units…

Although online video has the potential to organically generate massive engagement and millions of views, this is definitely not guaranteed. Setting a realistic expectation of return is something that is vital, but often missed when pitching the idea of branded video to a client.

There is the potential of free views! By uploading content to multiple video networks like Youtube or Vimeo you can achieve some free views. The bonus of this is that it’s quick and easy to do and in some cases, where the content is highly shareable and the brand is lucky enough to strike the right chord at the right time, it can be very successful.

However, with the growing mass of videos out there, this is becoming an increasingly risky tactic for distribution as your video may never even be discovered. Making a video, uploading it to youtube and then just sitting back and waiting for views to roll in is a common mistake, and one that often results in an unhappy client!

You can eliminate the risk of that awkward client meeting by including paid seeding in your proposal. This will not only raise your chances of a viral smash, but will also give a safety net of returns for your client.

The chart below show the rough costs and returns of a small video campaign with and without an included media spend.

In part 4 – see how you can use video as an ongoing communication channel for your brand client, and an ongoing revenue stream for you.

(Disclaimer: these numbers are estimated and may not necessarily reflect real-life results, which will depend on individual campaigns)

We think that viral ad network’s ads are truly different from other ad networks, as provided you (the publisher) with viral content that is actually interesting to your readers – content that they will enjoy interacting with.

It’s a bold claim, and one that we feel needs some backing up, so I thought I would share a screenshot I took a couple of minutes ago of our youtube viral channel.

Our Youtube channel shows some of the top viral ads that we have been distributing, largely across our publisher network, and as the screenshot shows, we’re consistently in the top 25 most watched channels in the UK, and one of the top channels in the world!

We hope that running ads like this will not only increase your revenue, but actually add value to your website for your users.