Q: How can I make a new Ad Unit?
Answer: If your website users matches the demand from our advertisers, we will create an ad unit for you. Contact us to request a new unit.
Explanation:
Publishers often ask us why we don’t have a link to create your own ad unit from within the publisher dashboards.
I hope this blog post will explain how our system of providing publishers with a limited number of ad units gradually over time increases the amount you get paid for every action, and increases the quality of our network for advertisers.
In short, to best-serve our advertisers it’s in our interest to ensure that we have a broad range of quality sites running our ad units, so we can target niches easily.
By managing new ad units carefully, we ensure that a wider selection of websites show ad units – and that a few large, general interest publishers do not take all of our ads.
What’s more, the direct effect of this is actually to increase the amount you get paid.
The prices on our ad network are, like most commodities, subject to vary as a result of supply and demand.
By ensuring that the supply of ad space is less than the demand from our advertisers, we can ensure you get paid for every single click (rather than “only for views from [some country]“), and we can pay top quality and niche publishers what their site deserves, allowing these publishers to rely on us for bringing advertisements to their inventory.
Tim Wintle (VAN software developer)
