Viral Ad Network

The DRUM Viral Brand Chart – Top trending video ad campaigns

Clocking up 15 million views and over half a million shares this week, Google shot straight to the top of the Viral Brand Chart with a futuristic new promo ad for Glass, the latest gadget to whip interweb tech lovers into a frenzy. The video highlights the device’s web integration, live video streaming, geo-technology and loads more features. It looks a bit like something you might see in a futuristic sci-fi film, but don’t get too excited, it’s not going to be commercially available until 2014 and is likely to come with a pretty hefty price tag!

Entering the listings at number 2 is Heineken, with an amusing viral video documenting the brand’s somewhat unorthodox process of finding the next Heineken sports intern.

We all know that job interviews can be a bit formulaic; some companies might try and spice things up a bit, (anyone who’s been through the VAN interview process is probably familiar with drawing diagrams of sheep and cheese on toast), but Heiniken took things a step further with an elaborate marketing stunt to put unsuspecting candidates to the test. Hidden cameras captured a series of comedy moments, from awkward hand holding, to medical emergencies, and people escaping from ‘burning buildings’. The campaign also included a big social media push lobbying the public to vote for their favourite candidate, followed by an elaborate welcoming ceremony for the successful applicant.

Crowd sourced marketing is becoming increasingly popular; it’s a great way to encourage engagement and sharing and boost the virality of content. Plus, getting the public involved adds a more personal dimension to campaigns.

Despite missing out on the top spot in the chart this week, The Candidate has an impressive share to view ratio of over 10%, (compared to the 1.4% share ratio of Google Glass), showing that despite probably having a lower media spend, it’s proving highly popular with online audiences.
 

The DRUM UGC Chart – top trending homemade and entertainment virals.

Top of the UGC Chart this week is a lesson on how NOT to style your hair, from YouTube vlogger, Tori Locklear. After an attempt to show the world how to use a curling iron resulted in her burning off a big chunk of hair, she uploaded the clip to YouTube and it instantly went viral, clocking up over 16 million views. The teenager was even invited to appear on The Ellen Show earlier this week to chat about her overnight viral stardom.

Elsewhere in the listings, the Harlem Shake dance craze is still going strong with more new videos popping up every day, but this week it looks like a new meme is sweeping the web… remember ‘Goats Yelling Like Humans’? Well, apparently they also like a good old sing song and t’interbebs new favourite thing is splicing clips of ‘shouting’ goats into pop song choruses! Music videos of Taylor Swift, Justin Bieber and Usher are just a couple of the trending virals to get the ‘goating’ treatment this week.

Squeak of the week:Now for my favourite video in the UGC chart this week; tiny baby squirrel gets adopted by a cat, thinks it’s a kitten and learns how to purr!

For all of the chart news and the full run down of top videos on the internet this week, check out The Drum Viral Video Chart, powered VAN, or follow @JoinVan to stay up to date with the latest industry news and YouTube gossip.

We are looking for an intern to join team VAN in our Bristol HQ. The (paid) role will start on 25th February and run for 8 weeks (last day is 19/4).

The role will mainly involve *campaign manager* type responsibilities; helping things run smoothly for our clients, from proposal to final reports. You will be doing useful work on live campaigns, and learning lots of things to set you up in a job in advertising or media.

So what does the Viral Ad Network do?

• We are an ad network who focus in seeding viral (video) ads. We have a range of entertaining publishers with great sites who host our content and get it seen.
• We work with some of the best ad agencies in the world, generating views and sharing for their brand campaigns, especially their YouTube videos. We’re UK based with offices in Bristol and London.
• We’re growing fast, and we offer an outstanding opportunity for graduates or people who are starting their career in marketing, advertising and digital media. It’s a great learning environment.

What’s the job?
This is an awesome way to get started in the industry. You get to work with great clients and great content, and you’ll pick up key skills in account management, pitching, planning, media buying and reporting.

The role is mainly based around supporting two of our existing campaign managers (Dave & Becci) and will have four main responsibilities:

1. Sales – You will not have to do any selling yourself, but will be required to support our sales team and our pitching processes.
2. Delivery – Assisting campaign delivery and making media bookings with our network of publishers.
3. Client reporting – during and after a campaign has run its course.
4. Marketing – writing up case studies and helping with our Viral Video Charts.

__________________________________________________________________

What you’re like
This is a job for people who:

• Are comfortable with numbers, especially straightforward arithmetic.
• Enjoy talking to people by phone and email to develop relationships.
• Work hard (cliche, but true here). It’s a job where you need to get your tasks done to time. It can also be necessary to check campaign progress out of office hours (using online systems).
• Have solid writing skills: we don’t have time to check your spelling etc, and we’re working with clients who will judge us negatively if you can’t write clearly and accurately.

The type of work is fairly consistent and suits someone who is happy to do similar tasks on a daily basis. That said, the job is exciting: new opportunities come up, new proposals need to be done, we get sales wins and awesome content to seed, and campaigns need to get their views.

You will definitely need:

• A good degree or relevant experience. Everybody here has proven themselves – either in an academic or work environment.
• A genuine desire to get stuck into work and take responsibility.
• Previous work experience, this can be anything dealing with people or a task based role. It doesn’t have to be relevant to marketing or online, but we don’t have time to teach you the most basic professional and get-things-done skills.

It’d also be great if you had:

• Relevant experience. Either through study or hobby, experience in internetz would be useful!
• Been to #kittencamp. We run monthly events – they’re awesome and we might have met you
• A passion for web video – we love watching, sharing and lol’ing over online videos (check out our latest app – TubeRank)

Interested? Apply using our JobScore page.