1. More compact, faster, ads (file size for all our ads has been reduced noticeably, which should make them display faster on publisher sites)
2. Language specific targeting. Previously, users have seen ads based purely on their location. Now, ads may be targeted based on the user’s preferred language. For example, a French language ad may now be targeted at French speakers in Canada, in addition to users located in France.
3. Extra precision for targeting options – from now, certain ads may only target individual Operating Systems and devices, while this feature is in test, this may include users across 20 different operating systems.

You can now view your statistics for the past 7 days, for the past 14 days (the default), the past 30 days, or since your last payment.

This will mean you are unable to log in to your dashboard, but don’t worry – ads will keep running as normal throughout the update, and publishers will be paid as normal.

Ad Targeting

After the success of our previous updates to our ad targeting,  we’re now analysing an extra layer of data in the same manner to target ads better, and increase click-through rates.

Ads targeting specific countries or niches will now be compared with the performance of other ads in those specific target audiences, helping to make the most out of every viewer our publishers get.

Publisher Dashboards

By default, your dashboards will now show you your total earnings in the past 14 days. This makes it easier to glance at your dashboard and immediately estimate your current daily earnings from your site.

To show all earnings since your last payment (the previous setting)  simply select “Since Last Payment” in the Date Range dropdown.

Publisher Offers

We’ve streamlined our system for offering specific ads to publishers. This means that in some situations you may now start to receive automated emails letting you know when there is a new offer – and letting you know when the offer ends.

In addition – some publishers will now be given the option of running offers alongside other ads, all without having to modify the embed code on your site. This means that you can make the most of the efficiency of our automated targeting system while running offers outside of our standard syndicated units.

Tim Wintle

As usual, ads running on your site will continue to show correctly  during the update.

Tim

As normal, this won’t affect the ads served to your sites, it will only affect publishers’ access to their dashboards.

Tim Wintle

As a result, you may find that the number of views displayed in your dashboard does not increase over the next few hours – but don’t worry, we’re still counting your views, and once our upgrade is complete your dashboard will show the complete numbers.

Tim

Our dashboards will be off-line for a short while this afternoon, from about 2pm BST. As normal, you don’t need to worry about your ads showing, as this change will only effect your dashboards.

TimW