Viral Ad Network

The guys at YouTube have created this handy how to guide for making the most of your online video.

Read it, it’s good!

Over the past few months the Viral Ad Network have worked on the promotion of several tourism videos, including campaigns for Tourism Ireland, Tourism Jamaica and the Western Australian Tourist Board.  With online video now so accessible it’s easier than ever to be a virtual traveler looking in on destinations all over the world, so it’s not surprising that more and more countries are investing in promotional clips to boost their influx of holiday makers.

Promoting tourism, like many other services is all about selling intangible experiences and video is a really effective way to capture consumer imagination. Customers are more likely than ever to research their travel and leisure options online before making a decision and what better way to wet the appetite than offer them a window into all the wonders the destination has to offer.

This video that we seeded for the agency DraftFCB shows that you don’t even have to picture the location to plant the idea that maybe it’s time for a holiday!

With a targeted media spend of £25,000 the clip received 213,476 views through the Viral Ad Network and has now reached almost 250,000 YouTube hits and counting. The video was placed on over 50 selected sites across the network with UK geo-targeting, sharable social buttons and a click through link to the campaign microsite.

Social Sharing…

The great thing about using a seeding service to give your video the initial push is that once people start to notice it the organic spread will happen naturally as it’s shared across social networks and it moves higher up the search ranking. The video has already been shared nearly 1,000 on Facebook.

Just a small push…

You don’t always need to have a big budget to get your video off the ground. This video produced by Consolidated PR for Tourism Ireland  is a great example of a low cost promotion. With a seeding budget of £4,000 the clip received 51,098 targeted UK views through the Viral Ad Network and a click through conversion rate of 2.25% and now has over 64,000 views on YouTube.

What about a video series?

Sometimes a great way to pique a viewers interest is to offer them a collection of clips so if they enjoy one they’ll naturally click next to see more. With a budget of just £1k The Viral Ad Network seeded a series of 3 short clips for the Western Austrailian Tourist Board, show casing the countries beautiful landscapes and underwater activities including this awesome video of Purnululu National Park. Collectively these videos have now had nearly 66,000 views and continue to be shared across social networking channels.