Viral Ad Network

Here at the Viral Ad Network, we’ve been trying to work out how we can get the biggest win for all our stakeholders. We’re extremely passionate about advertising and want to maximise the benefits for all involved:

• ~ We want our advertisers to get genuine engagement from a targeted, relevant audience;
• ~ We want this audience to enjoy the ads and choose to watch them;
• ~ We want our publishers to earn a fair price, and keep their sites’ popularity and appeal.

We think our cost-per-engagement (CPE) model is the most suitable method to reach the advertising parity that we strive for!

Our industry has been caught up a little in acronym tennis about the best expression for this model; we aren’t fussy about the exact term (we think CPE is ace!), as long as it means that people only pay when a user actively opts in and actually engages with the content.

CPE has obvious benefits to advertisers: they only pay for genuine interaction. People are becoming more and more used to online ads and cost per display advertising is subject to ‘Banner Blindness’ from many users. This makes a CPE ad spend more accountable as the advertiser won’t pay for people who aren’t interested in their message… But what are the benefits for everyone else?

The viewer gets a chance to decide if they want to engage with the content. Nothing is forced upon them, and as a result the ads have to be more entertaining and less of a hard sale.

As a publisher, your site’s viewers will get the choice whether they opt in to our ads. They can focus on the reason they are on your site: the content. With our ‘Fun Units’, we aim to add to the content of your site – to serve up fun and entertaining ads that will keep your site attractive to users so they will keep coming back. The virals we distribute are not a hard sell, so fit in with a wider range of sites, and aim to reward the viewer with fun and entertainment.

We also make our Fun Units show on-site games and videos; the video is played in-situ so when viewers engage with the content, they aren’t redirected away from your site. The fact that they are rewarding to your viewers also means you can approach the ad placement in your way… ‘video of the day’, ’sponsored fun’, whatever you think works best – as long as you say that it is an ad, we don’t mind!

Any questions, get in touch @ info(at)viraladnetwork(dot)net.

We love to hear what you think about the way we work!

One of the most common problems with Advertising for publishers (both on and off-line) is the worry of putting off your readers with ads that get in their way.

We think that viral ad network’s ads are truly different from other ad networks, as provided you (the publisher) with viral content that is actually interesting to your readers – content that they will enjoy interacting with.

It’s a bold claim, and one that we feel needs some backing up, so I thought I would share a screenshot I took a couple of minutes ago of our youtube viral channel.

Our Youtube channel shows some of the top viral ads that we have been distributing, largely across our publisher network, and as the screenshot shows, we’re consistently in the top 25 most watched channels in the UK, and one of the top channels in the world!

We hope that running ads like this will not only increase your revenue, but actually add value to your website for your users.

Welcome to the new viral ad network publisher blog. We intend to use this blog to keep our publishers updated on how our system works, and any optimisations you can perform to increase the number of users clicking on the ads you run on your site.

To get the blog started, I’m going to talk about:

The difference between ‘unique’ and ‘total’ clicks

Some of you may be asking what the difference is between these two numbers (and why we sometimes give you an offer for the total number of unique views, and sometimes for the total number of views).

For all of our campaigns, we are interested in real, natural clicks from website visitors. To this end, we do not count certain clicks – search engines crawling the web, and what look like spam crawlers for example.

We count a “view” as a real website viewer clicking on one of the links we have provided you with because they are interested in the content that you are linking to. For example one of the readers of your blog may want to enter a competition, or watch a video that you have recommended as being really funny. If that viewer likes the content enough they may come back to your site and click on the link again, which would count as another view (Hint – to make sure that the user finds your site again, you can use our simple social bookmarking toolbar). Each time that a real person clicks on the link to view the content, it counts as another “click”.

The number of “Unique Views”, on the other hand, is the number of people that click through to view the content. Although it only counts as one “unique view” if the person returns, if that person likes your page (and our content) so much that they email a link to your page to some of their friends then you could find that what starts as a single viewer can quickly lead to a whole bunch of “unique views” as their friends email links to their friends, and so on, This is what we call Going Viral.

Occasionally we may also say that we will pay you for “Actions”, which would be carefully specified in the offer that you recieve. For example, we may say that we will pay you for every person who likes a new mini-series so much that they sign up to be told about the newest videos, or for every person who enters a competition. Although you would be paid sugnificantly more for certain “Actions”, these users are harder to get, and how many of the people that click on the link end up signing up will depend on how enthusiastic your website has got them about the link – you may find that writing slightly more text about what is being offered may increase the number of people that complete the action, and your payments!

We’ll cover detailed strategies for getting more people excited about the content right here, so check back regularly.