Publisher eCPM increases as Christmas approaches
October 28th, 2010 by Tim WintleChristmas is always a great time for retailers, and so it’s no surprise that we always see a boom in advertising spend in the final months of the year.
But increased ad spend means increased competition for ad space, both driving up prices, and allowing our ad targeting systems to make the most of publishers’ inventory.
As a result, the eCPM for many of our publishers has increased dramatically with demand recently.
In fact, the average publisher eCPM we’ve paid for UK viewers has almost tripled in the last two months. (you can see the shape of the curve in the chart below).
If you’re a Viral Ad Network publisher, the run up to Christmas is a good time to focus on your ad placement and make sure you’re making the most of the festive season.
The eCPM plotted above represents the (smoothed) weighted average eCPM paid out to publishers from the Viral Ad Network. The eCPM varies, and may go down as well as up. No guarantees of future prices are implied.



