New Ad Unit features – faster loading
February 2nd, 2011 byIn my last blog post, I described new features we’ve added to our ad units allowing lightbox-style ads to run across the network.
Another feature that we pushed in the same update was increased loading speed for pages showing our ads on safari and Chrome.
By loading the ad asynchronously on these browsers, we have measured a time saving of up to 150ms per ad displayed on the page. (that’s time saved before your page’s onload event).
We will continue to look at other possibilities for improving the loading times of our ads across other platforms and web browsers. For more information on what we do to speed up our loading times, take a look at our previous blog post on file size.
