Viral Ad Network

Carlsberg – Fan Academy – Carlsberg have never shied away from using celebrity personalities in their campaigns and true to form, the latest ad to promote their sponsorship of the Euro 2012 Championship is crammed full of famous faces.

Based on the idea that Des Lynam has set up a special training academy to put would-be fans through their paces and prepare them for the mental stress of the impending football championship, it’s actually a pretty amusing celebration of quintessential English football fandom. Look out for cameos from Brian Blessed, Stuart Pearce, Ian Wright and loads more.

Beer Fairies Support Group – Canadian Club has launched its latest campaign about beer fairies, aka drunken, smelly, beer guzzling Australians, continuing the brand’s assault on beer drinkers in an attempt to convert the world to spirits… ‘No fairy gets left behind. Unless you’re asleep in the toilets and your beer fairy mates are dying for a kebab. Then you’re on your own!’

Elastoplast – Velocity Concrete Drop-off – With 2 bank holiday weekends approaching, shops are stocking up on gardening supplies, tins of paint, and power drills in preparation for all the DIY disasters waiting to happen… What better time for CMW and Elastoplast to team up with Ex-England ruby international Lewis Moody and create some ‘Xtreme DIY’ virals to show the amazingness of Elastoplast plasters.

Who ‘got his wolf on’ at Snowbombing’s Eristoff Forest? – Follow the adventures of a Snowboming virgin as he hits the slopes, dances with the Wolves (and Mr Motivator) and has the ultimate experience at the Party in the ERISTOFF Forest…

Red Bull BC One All Stars – Finally, watch the BC One All Stars bust out some seriously awesome breakdancing moves all over Rio de Janeiro, the city where this year’s Red Bull BC One World Final will take place.

The VAN network is jam packed with fab videos again this week, from crazy human catapult action to dancing sausages – Here’s a quick snap shot of some of our latest campaigns…

Let Your Body Drive – Produced by our sister company Rubber Republic to promote the launch of the new Peugeot 208, the video features some seriously smooth dance moves from YouTube sensation Nonstop, aka Marquese Scott.

According to Peugeot, the new model ‘has been designed to be perfectly in tune with the driver’s body: more intuitive, more sensation, more stimulation.’ Set against the urban geometry of an underground car park, Nonestop manipulates his body perfectly in tune with the upbeat rhythm of music by Rudimental featuring John Newman. It’s designed to leave the viewer unsure whether the video has been altered or played in slow motion, but believe it or not the clip was shot in one continuous take with no edits or special effects.

Levi Roots Reggae Reggae Sauce – Aardman Animations and JWT London are putting some music back into your food with this fun little ad featuring a clay model of Levi Roots, who shot into the limelight back in 2007 when he successfully pitched on the TV show Dragon’s Den. Singing along to his now trade mark line ‘tastes so nice a had to name it twice’, never have sausages and chicken drumsticks looked so happy, dancing merrily as they bask in the warmth of the BBQ grill!

Most insane blob ever into paddling pool – We’re seeding this one for the awesome charity Give More who are raising awareness of charitable causes with crazy stunts like launching someone 50ft into the air to land in a paddling pool. Don’t try this at home folks!

Leo - On a more serious note, in a modern world where people are increasingly obsessed with their looks, the disfigurement charity Changing Faces has released an advertising campaign to raise awareness of the unconscious prejudices of society and help promote tolerance. Created by DDB, the ad shows ‘Leo,’ a facially disfigured man watching a woman from a car outside her house. He walks through the rain and taps on her door… what happens next is probably not what most people were expecting, but it highlights the preconceived ideas that society can form about people who look different.