Viral Ad Network

So last night I headed down to @Irisnation’s Borough Office for their #leadersdebate beer n’pizza meet-up.

It was awesome to meet-up with @AlbinoRiotMan (one of the brains behind the Lib Dem’s Labservative campaign) and a v.nice and clever guy from Albion who made the slap-tasic game Slap-o-meter

Check the live slapping during the debate below (apparently they got over 1 million slaps during the debate) and the Lib Dem’s genius Labservative campaign character mash-ups ; – )

UPDATE: #KittenCamp has been re-scheduled from Tuesday 27th April to a new date of Tuesday 11th May.  Apologies for any inconvenience for this change of date, but something bizarre happened to the venue at the weekend meaning that it’s been temporarily closed ; – (

Anyway get 6.30pm 11th of May in your diary for some wholesome #KittenCamp action, and we’ll see you then!

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So we’re pleased to announce that #KittenCamp has found a new Soho home for our monthly meme meetups. And that home is Barrio Central – an uber-cool and new bar on Poland Street, conveniently (for us) located around the corner from our office.

The lovely people at Barrio have given us their indoor lounge garden area for the evening (complete with fake grass and flowers), so we can quite literally camp out and chat meme’s over the camp-fire.

We’ve also finalised the format for the evening:
- First up we’ll be doing a show and tell of the top 10 memes of the month (please share any ideas via #KittenCamp
- We’ll then doing some chatting and drinking – with (*some*) free beers provided
- And finally, we’ve got some live music going on from an unnamed (but no doubt v.cool) band to get toes tapping

#kittencamp = memes + music + beer

So come along + spread the good kitten word on ze Twitter. Thank you ; – )

Next Kitten camp (London) details:
Date: Tuesday 11th May
Time: 6.30 onwards
Twitter: #KittenCamp
Venue: Barrio Central, 6 Poland Street, Soho, London, W1F 8PS

Kitten camp is a monthly meet up to drink beers and chat about the latest memes and social media shizzle organised by the nice people from Rubber Republic and the Viral Ad Network (us!)

Come along if you work / study social media, advertising, the interwebs or you’re a YouTube junky.

Don’t come along if you’re a kitten (or talking cat).

Next Kitten camp (London) details

Date: Tuesday 27th April
Time: 6.30 onwards
Venue: John Snow

**FREE BEER FOR THE FIRST 25 KITTEN CAMPERS**

Twitter: #KittenCamp

Kittens anonymous

Two talking cats:

Talking cat, translation

Talking cat

Whoooah!  Team VAN are finally back from a v.fun trip to the SXSW festival in Austin + a mini (VAN) tour of the states.
SXSW was a fully inspirational experience – full of the weird + wonderful + generally futuristic.
Possibly the most interesting thing I saw came from the Dorkbot session – where Bre Pettis demo-ed his latest invention is the “Makerbot“, a 3-D printing device that allows you to literally print stuff.  That’s right – you draw it, it prints it.  For example, Bre told a story about how a guy was due to referee at his son’s football match and realised he didn’t have a whistle – so, using Makerbot he printed out a whistle in a couple of hours.  That’s right – he actually printed out a working whistle.  Fricking awesome.

I was also pretty blown away by Arcattack’s mind-bending Tesla Coil musical extravaganza which was kinda like a musical electric storm.

Check out photos below – including Arcattack, Ally and his Ice Cream VAN and our super-rad VAN meme badges . . .

Ally and his Ice Cream VAN in Austin

VAN meme badges (I HEART Ceiling cat)

Arcattack’s dancing Tesla Coils @ Dorkbot

We’ve developed up some quick tips and models to help PR agencies guarantee maximum viral views / buzz around your campaigns across blogs and social internet, using our Viral Ad Network (VAN).

Check out our quick tips here below:

Using the Viral Ad Network, we can guarantee awareness and views of your digital PR campaign content across our network of 100’s of blogs at the click of the button – with you paying on a simple “cost per engagement” basis, meaning full transparency to you and your client – all recorded in a live results dashboard online.

Check out our quick viral planning tool, so you can plan your viral / social media campaign and get a sense of what you can achieve with your budget!

Of otherwise, drop our team a quick note!  info@viraladnetwork.net

This blog post gives some quick tips and advice for SEO-newbies into how blogging can be used to optimise the SEO of your website, making sure it has the best chance to go viral!

Some SEO basics

• – Google loves content

• – Google loves relevant content

• – Google loves well-structured content

• – Google loves very focused content

• – Google loves content that is loved by other people (i.e. content that is linked to)

• – Google loves content that is loved by popular people

• – Google loves content that is connected to other popular people

What this means when you blog – 11 tips on optimising for SEO

• 1) Write content that is very focused and relevant.

• 2) Make sure your blog post has a tight focused title – always thinking “what terms / question / phrase would someone search for?”  For example, if you’re wanting to target keen bloggers, then they’re always interested in finding out “how to optimise the seo of my blog” – so give it as the title of your post!

• 3) Make sure that the link of the blog post (which is often auto-generated from the title of the blog post) contains the relevant search terms.

• 4) Make sure the opening paragraph repeats those key phrases – as the opening 30 or so words are the ones are judged as being particularly important.

• 5) Make sure you you link key words / phrases in your blog, to key pages in your site.  For example if you write “Viral seeding is an effective way to gain brand awareness“.  Link the words “Viral seeding” to the relevant page in your site you’re trying to optimise.

• 6) Keep repeating key phrases and terms throughout the blog post, and remember to do the relevant linking.  Don’t go over board though – as this may look like SPAM to Google’s bots.

• 7) Include other relevant content in your blog posting – so maybe include a relevant YouTube video, or post a relevant (and tagged) image.  This all adds to the richness and relevance of the blog.

• To show your blog post is connected and influential, drop is some links to other more influential sites.  e.g. You may link to the Brand Republic site, if you’re talking about advertising – to indicate that you’re connected to other sites.

• 9) Once you’ve written your blog, make sure it’s linked to by other sites.  N.B. the more influential the site linking to you, the better.  So for example, Digg the blog via Digg.com, or link to the blog from another blog – e.g. the Team Rubber blog.  To do this you might do a weekly blog round up of the best Team Rubber postings.  You should also obviously Tweet the post – to optimise the opportunity for the blog being picked up by others.

• 10) Finally – remember to write interestingly and well.  After all, much of the success of your blog post will be down to the how people enjoy and share your blog / content.  If people think it’s great, then they’ll do the link sharing for you!

• 11) Finally #2 – consider how someone might find your post out of context, and make sure it ends with the right kind of call to action – e.g. you might write an end line along the lines of “If you’re interested in this, then you may be interested in the Viral Ad Network, which provides great fun ads for the best blogs and sites.  Check it out our Viral Ad Network here!“

So we’ve been seeding viral videos and content for over 4 years or so now, and in that time things have definitely changed in the world of viral seeding.  The two biggest changes in the world of viral seeding are:
1) Internet noise: there’s now a whole lot more videos being created and shared across the internet – mainly due to the YouTube phenomenon – so it’s getting more and more difficult to get your content (however good it is) seen by the right people.
2) The market size: the internet’s now matured, and “sharing virals” is now part of everyday behaviour.  This means the opportunities are greater – but as I mentioned in my previous point, the chances of maximising those opportunities is more difficult.

Thats’ where we come in!  We’ve built the Viral Ad Network (VAN) over the last 5 years to allow agencies and brands to make sure they get their viral campaigns seen by the right people.  We do this through a network of 100’s of blogs / site partners – which mean we can (at the click of a button) get your viral campaign seeded and seen by millions!

Genius.  If you’ve got a viral campaign to seed, then drop us a note.  We run viral seeding campaigns in the UK, Europe and US, and you can very quickly plan your campaign using our Viral seeding planning tool – check it here!

Or alternatively, drop us a mail: info@viraladnetwork.net or call us 00 44 845 680 1220

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