Viral Ad Network

With a price tag of $3.5 million for a 30 second slot, the Super Bowl is one of the hottest places for companies to launch their latest ads, so it’s no surprise that the NMA Brand Chart is full of clips shown during yesterday’s game. Despite the fact that many of the videos were available in advance to preview online, the eyes of the media industry were firmly glued to the screen yesterday in anticipation of the best the advertising world has to offer.

This year’s ads brought with them the usual mix of highs and lows, worshiping at the alter of celebrity with big names like Clint Eastwood, Elton John and Christina Aguilera among a whole host of others. Throw in some scantily clad ladies for a dash of sex appeal, a few babies to tick the cute boxes, just the right amount of geeky cult nostalgia to appeal to the masses and surprisingly quite a lot of dogs, and there you have it – Super Bowl commercials 2012.

Official 2012 Honda CR-V Game Day Commercial – This year’s ads were dominated by the car industry. We saw the teaser trailer for the Honda clip last week, now the extended version of “Matthew’s Day Off” comes in at the top of the NMA Brand Chart with over 12 million views and 235 thousand shares.  Matthew Broderick is cast as himself, skiving a day off work in a homage to the ’80’s classic Ferris Bueller’s Day Off. It’s a fun little challenge for true Ferris fans out there – apparently there are over 15 references to the original film hidden in the video, can you spot them all?

“Transactions” Extended Version – 2012 Acura NSX Big Game Ad- Acura are the latest automobile giants to join their competitors in the Super Bowl ad slots, with their latest video featuring Jerry Seinfeld and Jay Leno competing for the opportunity to be the first to own the new Acra NXS. It’s certainly not my favorite video from the day but there are a couple of nice references and cameos for Seinfeld fans and with over 15 million views and 45 thousand shares already it has certainly proved popular.

The Dog Strikes Back: 2012 Volkswagen Game Day Commercial – Volkswagen shot into the advertising hall of fame last year with one of the most watched video campaigns of 2011, so we had high expectations from this years offering. Unfortunately the 2012 ad doesn’t quite live up to its awesome teaser trailer, but with over 5 million views and counting it comes in at number five in the chart.

Over on the UGC chart there are a couple of funny videos – Top of the list this week is Me and my grandma dancing to Rack City followed by Shit Single Girls Say and a rather amusing spoof video Apple Scotland – iPhone commercial for Siri.

Handshake awareness: This one comes in slightly lower down at number seven in the chart but it gave me a little giggle so i thought it was worth a mention. Imagine you’re meeting someone for the first time, anxious to make a good first impression, you go in for that strong confident hand shake then suddenly it all goes wrong… Do you suffer from awkward handshake syndrome? Don’t worry, apparently there’s help out there!

Brave Kitten Stands Up to Dog: Finally a bit of cat Vs dog action. We noticed the rather conspicuous absence of our favourite fluffy friends in the Super Bowl ads this year, which seemed to favour the dog as the top pet for 2012. So just to make sure you get your dose feline action here’s a clip of a super brave little kitten holding his own against a big ugly dog, go kitty!

To catch up on the full viral chart rundown visit the NMA Brand chart and UGC chart, powered by The Viral Ad Network.