Viral Ad Network

Check out the latest production from our sister company Rubber Republic – a hilarious spoof of the VW Superbowl ad. We reckon it’s going to do pretty well, as it’s stuck on 303 views on YouTube already

Have a great Easter!

It’s surprising how often advertisers overlook the importance of YouTube Channels when running online video campaigns. YouTube Channels offer a branded experience for viewers, allowing brands and advertisers to build engaged followers, who are always looking for the latest content.

If a campaign has more than one video (perhaps different content, or as part of a series), Channels are vital for bringing all the assets together in one place, allowing casual viewers who come across a video on their daily internet travels to discover more related content. These genuinely engaged users are often the key to campaign success, so making their journey as easy as possible is crucial.

I recently came across this article on optimising your YouTube channel for SEO, from SEOptimise.com. It gives some great tips, which should help advertisers and brands improve their YouTube channel search-ability. I’ve outlined the main points below, but it’s definitely worth checking out the full article.

- Pick descriptive title tags – it’s important to think beyond the video content itself, and consider adding more descriptive tags in addition (e.g. with a music video – what genre?)

- Link internally with Video Responses and Playlists – making Google indexing more effective

- Use annotations – to encourage ratings and comments – Comments are not only useful for SEO, but also important for measuring campaign sentiment and engaging with viewers.

- Build external links, and link from your video description – YouTube has a character limit of 27 in the description before it’s shortened with ‘…’ – adding a link to your external site (perhaps a campaign microsite) within this limit will help drive traffic from the video.