New Ad Unit features
February 1st, 2011 byIf you use Firefox or Chrome, you may have seen our trials of new ad formats across the ad network.
These new ads allow the user to view the ad in a larger format, by clicking on the ad to expand it to fill the screen in a lightbox style.
We have recently pushed this new feature out to a wider range of web browsers – including Internet Explorer, and the iPad. If you are one of our publishers, it is likely you’ll start to see some ads like this appearing over the coming weeks.
Here is an example of an ad that makes use of this new feature on browsers that support it:
If you are an advertiser interested in finding out how we can use these features to enhance your campaign, contact our team.
February 2nd, 2011 at 2:36 pm
[...] my last blog post, I described new features we’ve added to our ad units allowing lightbox-style ads to run across the [...]
February 22nd, 2011 at 5:51 pm
[...] the past few months we’ve been experimenting with serving different kinds of ads to our users, and if you’ve been browsing our publishers’ sites on an iPad, you may [...]