Updates – 28th July 2010
July 29th, 2010 by Tim WintleWe pushed a bunch of new features out yesterday, including:
- More compact, faster, ads (file size for all our ads has been reduced noticeably, which should make them display faster on publisher sites)
- Language specific targeting. Previously, users have seen ads based purely on their location. Now, ads may be targeted based on the user’s preferred language. For example, a French language ad may now be targeted at French speakers in Canada, in addition to users located in France.
- Extra precision for targeting options – from now, certain ads may only target individual Operating Systems and devices, while this feature is in test, this may include users across 20 different operating systems.
