Strategic planning for success
January 19th, 2010 by Ally Stuart
Following on from my previous post on how your profile can be used as a marketing tool, I have recently encountered an interesting use of this…
http://oneideaaday.tumblr.com/
A job-hunting junior strategic planner will be posting an ‘idea a day’ on his tumblr until someone hires him. This is a great example of someone marketing themselves as a brand. It shows that he gets social media (each idea is under 140 characters so can be tweeted) and the ideas vary between medium so potentially appeal to lots of different branches of advertising.
I am looking forward to following his plight. It will be interesting to see if his ideas stay at a similar standard, get worse if he loses his inspiration for the project, or if they get better as he gets feedback and finds a more efficient creative route!
Good luck Nathanael!
(thanks to Indi.Ca on Flikr for the photo)
Tags: Advertising, influential marketing, Jobs, social media
