People as brands, and the potential viral marketing!
January 7th, 2010 by Ally Stuart
There has been a growing chatter surrounding the idea of people as brands. Be it ‘Brand Tiger’ and his recent form of brand deception (see Jim Prior’s Mad Comments), or people selling themselves to get ‘the best job in the world‘.
I think that this is an interesting notion. Platforms such as facebook open us up to reconnaissance research into each other: be it for job interviews, university places, or even just to ‘Link In’, we now need to be aware of our public facing persona.
This makes me wonder about the recent appearance of http://niccageaseveryone.blogspot.com/
This site is (possibly) a clever new Viral Campaign promoting Nic Cage: the Brand! It shows his diversity in the roles that he would have been perfect for, and his versatility.
It’s also a good way of losing 10 minutes. Fair play to Nic though, it does seem to be picking up momentum – there have already been 98 new additions this year!
thanks to Eric Verkamp for his Nic Cage as Hurley
Tags: Advertising, facebook, influential marketing, social media
January 7th, 2010 at 6:33 pm
[...] People as brands, and the potential viral marketing! | Viral Ad …10 minutes ago by Ally Stuart There has been a growing chatter surrounding the idea of people as brands. Be it 'Brand Tiger' and his and his recent form of brand deception (see Jim. [...]
January 7th, 2010 at 7:11 pm
http://kempfolds.blogspot.com/
January 19th, 2010 at 11:26 am
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