Softbank does it well!
December 7th, 2009 by Jess GurrDon’t know if you’ve seen this floating around the ‘interweb’ today:
It was recommended by a friend via Twitter, and whilst I vaguely understand what’s going on (I only speak a small amount of Japanese…), it’s still interesting enough to pull me in and make me want to know what’s happening.
This article might explain a bit more about what’s going on. Basically, they’re advertising Softbank’s new ‘Speaker phone’ which is shaped like a dog. It’s still funny, even if the product itself gets a bit lost with all the references.
Perhaps some of Softbank’s better ‘advertising’ examples would be these:
Getting celebrities to star in commercials to sell your product is nothing new, but in this instance, putting them into unusual roles (perhaps out of their comfort zone, especially in the case of Brad Pitt), seems to work really well.
Oh, and just cause it’s you, here’s another of the ad campaign videos: 
