Ice Cream and Spreadable Media aren’t all that different really…
December 3rd, 2009 by Ian OchiltreeWe like ice cream. You only have to check out our logo to realise this. Ice cream is good. We also like social media. Social media platforms are a great way to get your ‘spreadable’ media, such as videos and games, out to those that want it.
Think of us as the ice cream producers, going out in our VAN: we take the viral content (say a video for your latest campaign/product, a bit like this), sort out the tracking for it, then we send it along to the vendors (i.e. the publishers affiliated with our Viral Ad Network). Once it’s up on their sites, they bring in revenue from the people who engage with it.
A bit more about social media, explained in plain English (read: ice cream) terms:
NB. The VAN logo and branding was lovingly designed by Gavin Strange aka. Jamfactory – what a clever old stick!



December 4th, 2009 at 12:13 pm
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December 9th, 2009 at 1:15 pm
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