…and we’re off! Happy New Year!
January 9th, 2009 by Tim WintleA very Happy New Year to all our publishers! December was an incredibly hectic month for us as advertisers squeezed out the last remnants of end of year budgets and launched sales driving campaigns for Christmas. In total we were running over 30 campaigns before the start of the New Year!
Of course in 2009 advertisers are going to be more meticulous than ever in assessing the performance of their budgets and efficacy of their campaigns… but this will mean we will be very well placed to attract more advertisers as our medium and content provides exactly those reporting tools and fastidiousness of targeting that advertisers desire. The upswing at the end of 2008 demonstrated just that and we have already been privy to forecasts and projections that suggest our client base will continue to grow throughout 2009.
Which means, of course, that we are on the look-out for more quality publishers. We have found that referrals from our current publishers have worked brilliantly and we would be delighted to know of any sites you would suggest.
Similarly we are finding that our new syndicated content units are performing very well for those publishers who have taken them up, taking time-consuming administrative tasks away and allowing greater flexibility of attractive content. We are always happy to work something bespoke out for your site so do let us know if you want to give them a try!
