Viral Ad Network

We’d like to welcome you to our brand spanking new website. This relaunch of the Viral Ad Network site is, along with a refreshed visual identity, a chance to introduce to you our shiny new features. Drum roll please……

First up, is our Estimator. This tasty gadget is for media agencies, brands, and anyone else who is looking for a straight-forward way to promote their viral content (including viral videos and viral games). By entering your campaign’s budget, geo-targeting and interests, we can tell you how many guaranteed engagements we can achieve for your viral campaign.

Another improvement to our service is our ‘Login’ page. This will help clients and publishers get to their dashboards quickly and easily. From here, clients can keep track of multiple campaigns and monitor their viral success. Publishers can see how their Fun units are performing and keep an eye on their earnings, and any offers of new fun content.

And as always, a new outfit is never complete without the accessories, so we’ve gone and created spiffy new pages on Twitter, and Flickr. Follow us and let us know what you think…

Holla!

Developing websites that work across different operating systems and web browsers is notoriously tough work.

To help make building and maintaining sites as painless as possible for all of our ad publishers, we’re releasing our stats on web browser usage over the past year – anonymously collected from the millions of views across our ad network.

These statistics all show the percentage of users we detected using each browser. All statistics represent the share each browser had over the entire year.

Overall Browser statistics

No massive news here – Internet Explorer has over 50% market share – with Firefox coming in at just over 30%. Safari comes in third, and Google Chrome (and Chromium) coming in fourth.

Perhaps surprisingly, Opera usage is quite noticeable – helped by the usage of Opera Mini on mobile devices.

Web Browsers used across our network in 2009

Breakdown by version of Internet Explorer

The good news here is that we saw very few users using IE4 / IE5 (although there were some) – the bad news is that IE6 is still around, and many of our publishers may still have to support IE6 well into 2010.

Obviously IE8 was only available in March ‘09 – so it’s average usage over the past year might well not reflect the true market share now accurately.

Internet Explorer browser usage broken down

Web Browser share on Windows 7

I’m including this chart because of how incredible I find this data.

Perhaps the early adopters of Windows 7 are the most tech-savy, perhaps the early adopters of Windows 7 are also the people most likely to update their browsers – or perhaps it’s a sign of things to come – but increadibly, Internet Explorer seems to have taken a back-seat in web browsers used on Windows 7.

In fact, we’ve found that (among the Windows 7 users we’ve seen this year) – Firefox took Internet Explorer’s place as browser of choice at 50% market share – followed by IE8 at 30% (the same place Firefox appears across users in general) – followed by Chrome in third place.

Web Browsers used by Windows 7 users in 2009