You may have seen seen this before… tickled me even if I don’t believe Twitter (great tool by the way) will save the world (or even business).
Twitter of course excels at short succinct messages. So do cartoons. Me, I’m hoping for the cartoon equivalent of Twitter. I would use it to Kill Birds. There’s a free web-app idea for someone. Let me know when it’s done…
I’ve been arguing for a while that some marketers massively over-rate twitter when trying to measure on-line opinion. A majority of the “social media monitoring tools” put far too much emphasis on twitter in my opinion; and now two press release from Hitwise strongly support my argument.
To summarise, I feel that focusing on twitter ends up creating a very bad sample for any kind of opinion research, practically ignoring the effect of Facebook, Beebo, Myspace, Youtube, Search engines, News sites, Email, Blogs, Forums, Instant messaging, and all the millions of other websites on-line.
What is more, I believe that focusing on twitter so strongly is what throws twitter’s collective opinion out of line with the rest of the internet. Online marketers going to twitter to measure internet opinion is like a market research team only inviting people who work for market research companies to give feedback on a product.
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