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Barely freshly shaven from his appearance on the BBC Today programme, Matt was kindly invited to talk a few things viral in front of Sky News cameras yesterday. It was through fortune in our safe office surroundings that he was spared the tomfoolery of background dancers (see video – poor Saatchi & Saatchi!).
This was all in aid of T-Mobile’s latest 7000 person “Hey Jude” singing flash mob in Trafalgar Square (with token popstar Pink plunked in the middle). Through press attention and popstar power alone it’s being talked about to buggery, yet you can’t beat the authenticity of the original which made us all smile and share somewhat.
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