As those of you hosting syndicated Fun Units will know, your units now have their very own geo-targeting mechanism implemented to ensure that our content is shown to the right audience, and to display relevant fun stuff to the visitors of your site.
We realised that this was never announced as loudly as it should have been. Hopefully this should clarify things in enough detail and act as a reference point for you guys until it’s articulated better on the main site:
Geo-targeting allows us to continue to pay you for every view that comes to your site and clicks on our viral content. For example, if somebody from an Italian IP address visits your page, your Fun Unit will automatically display the most relevant content that we are serving for Italian users.
Many advertisers only want to pay for viewers from specific countries. By showing different ads to different users, we are able show each user the ads that will pay you the most. If we have nothing targeted at that specific country, we will show the next highest ad that is available world-wide. This ensures that you receive a payment for every click delivered through your Fun Unit, that the amount you get paid is optimised, and that your inventory isn’t going to waste.
Ker-ching!
Our main targets, based on advertiser trends from the last few months, are the UK, France, Italy, Germany and Spain. This is where we are highly likely to be serving ads at any time, so publishers with significant traffic in any of these territories will currently benefit the most from hosting a Fun Unit. But rest assured, we’re constantly looking to expand these territories and provide those of you with valuable traffic elsewhere with a unit of your own soon!
We will also continue to offer managed placements as they come in for a set time periods and targets – and for a specified price for each territory. The same principles as above will apply, but the content isn’t syndicated and rotated.
Alternatively, if you have an Ad Unit on your site, we often specifically target certain campaigns directly into units. These placements will only be shown to users when our system feels that your site will earn more by showing this site-targetted ad than by showing one that is showing across the rest of the network.
We hope this is clear. Email us at publishers@viraladnetwork.net if you need any more specific details. Also, feel free to post any feedback to us that you may have, we always want to know what we can do better, and look into giving you the things that are going to make your life easier.
Cheers,
The Viral Ad Network team.
