Viral Ad Network

It’s Friday again!

We have some great campaigns in the pipeline, coming up before Christmas, so keep an eye out for us offering placements. There will be some funny/unuasual/ridiculous/entertaining content being pumped into the internet stratosphere by the Viral Ad Network and our wonderful publishers in the next few weeks. Exciting stuff!

We also have some other equally exciting developments and additions to the sophistication of our ad serving. This is in Beta stage, and some of you may be running paid tests for us at the moment!

Have great weekends, and don’t forget, your numbers are visible in your dashboard!

Ian

A recent study by Feed Company – entitled “Viral Video Marketing Survey: The Agency Perspective” – has yielded some interesting indications of where we could see the ever-expanding world of virals heading in the future.

80% of (presumably traditional) ad-agency executives and media buyers were accustomed with viral video, with some 72% say that advertisers were interested in utilising viral video in their marketing strategy. These figures correlate with 70% of said agencies and media buyers planning to increase their viral video marketing budget.

The report also states that agencies are turning to viral video due to its inherent value compared with traditional media and its cost effectiveness in the face of an “economic downturn”.

While this undoubtedly being promising news for companies like Rubber Republic, the report also gives feedback on agency and media buyer qualms with viral marketing, and their suggestions for improvement in this area. Responding to the concerns and expectations of our clients will be key in maintaining these positive steps in the future.

I would like to see a study like this also take into account industry attitudes towards viral game content. It is surprising that – despite some of the great virals of the last few years being in game format and the platform’s appeal and versatility – viral video still maintains a place as the ‘default viral’ form.

Nonetheless, this is a valued and insightful piece of research.

Read the study

Reference: Marketing Vox

Post originally written for the Rubber Republic Blog

As one of the developers on the Viral Ad Network team, I’m pleased to announce the introduction of our newly re-designed Publisher Dashboards.

We’ve been listening closely to the feedback that you’ve passed on to our team, and in response we have added functionalities and tools that will be useful to you in the future. The biggest request for inclusion in the publisher dashboards was a function that allowed you to log in and to see a breakdown of the numbers you have delivered for each viral campaign.

With this in mind, the first thing you will see when you log in is now an overview of the statistics for your account. In the top right of the page you’ll find a box that will show you (almost) live totals for the number of actions that have been tracked through the network on all “managed placements” (campaign placements you have organised direct with our network team)*.

Clicking on the link “managed placements” will take you to a page where you can get more detailed breakdowns of the actions you have provided.

Please Note that these totals will not accurately reflect actions that took place prior to the launch of the revised dashboard.

In the top half of the page you can see recent actions broken down by day – which is useful if you want to try changing the positioning of your ads to increase your revenue.

In the lower half of the page you can see a breakdown of actions by campaign, which will be especially useful if you have multiple placements running at one time.

The next most requested feature was help on using the dashboard – you can now find a help page by clicking the link marked “help” near the top of the page.

I hope that you will all find the new features useful – the rest of the development team and myself try to keep up to date with any comments passed on, so if you have any queries or requests do mention them next time you’re in contact with the team and they will be taken into consideration.

Tim Wintle

---

p.s. You may see some extra features on the dashboards relating to soon-to-be released features (currently in Alpha) – Ian will be contacting individual publishers to take part in testing over the coming weeks.

---

* We aim to provide you with accurate measured action counts, however the numbers displayed are estimates and may be revised. Counts are analysed to discount invalid actions.