Viral Ad Network

As we all count the days until the ribbon is cut on Cabot Circus, Harvey Nicols have unveiled an adorable series of print ads featuring the Aardman creations dressed in designer attire from the department store.

Though it won’t convince me to splash out on an Alexander McQueen dress or Christian Louboutin shoes as modelled by Lady Tottington, having the well-loved Bristolian duo Wallace & Gromit front the campaign for the upmarket chain is definitely going to prove popular with consumers and their children.

Ofcom is reporting that UK online ad spend (£2.8bn) is now ahead of mainstream TV ad spend (£2.4bn). Online spend is also six times larger than radio, and more than outdoor and magazine spend combined.

More Ofcom analysis at paidContent:UK

Continuing in my re-posts of videos from the initial launch of our ad network, is this video I made to explain how you can use video content (such as the videos that we give our publishers for placement during a campaign) to perform additional SEO (search engine optimisation) on your pages.

Personally I feel that this is one of the great differentiators between our advertising network and the bulk of online advertising – that our content is often so enjoyable that you can place it as the centre point of a blog post or article, and drive traffic to your site just to view it.