Viral Seeding for Brands
New to Viral Advertising?
Viral Ads are a form of social advertising on-line, which can really make users warm to your brand, unlike the often detrimental side-effects of a typical on-line ad push.
At the Viral Ad Network, we focus on starting (and tracking) conversations about your brand or campaign, and on measuring real interactions with your advertising or marketing content.
Services
The Viral Ad Network focuses on the final push of a viral campaign - If you are planning a campaign from scratch we offer a full viral planning, creative and production package - with years of experience in a market that most companies are just beginning to enter.
For viral distribution, the Viral Ad Network provides distribution of your content through our network's two main sections:
- "Paid Placements"
- "Organic Seeding"
Your distribution ("Seeding") campaign will involve a mixture of the two, which our experts will advise you on.
A media buy is an important factor in the success of your campaign. Once you’ve decided on your target audience and have made your creative, paid placements are essential in getting your content in front of the right people. The Viral Ad Network can place your content onto targeted sites on a cost-per-view basis. This means that you only pay for genuine engagements from real people in areas relevant to your campaign.
We can also provide additional "Organic Seeding". Our Online PR team maintains relationships with people across the web, including bloggers, web-masters and video posters, and are regular members of popular forums and social media sites. They leverage their experience and relationships, and contact key influencers direct to spread the word about your new content.
Want to know more? Download our 'Viral seeding explained' guides.
- Wanting to seed a game? Download 'Viral game seeding explained' now!
- Wanting to seed a film? Download 'Viral film seeding explained' now!
Measuring ROI
You will receive a full reporting service, including tracking the number of visitors or conversions from your ad.
To help you measure (and report back on) the social effects of your ad online, we show you key referrals and conversations relating to your campaign. These can range from interesting blog posts and online news stories, to comments left on forums, and even individual consumers who have contacted us in the past, desperate for more information about how a brand's advert was produced.
What does it cost?
At the Viral Ad Network we guarantee traffic for your campaign – if we don't make our numbers, we'll reimburse you in line with the shortfall.
Typically, our cost per view is from 12p to 15p. For a more detailed cost breakdown, please use the estimator below. We offer a range of seeding packages to suit different budgets. All costs include campaign tracking and reporting via our online dashboard.
For a more detailed cost breakdown, you can use our Estimator.
Sounds great! What's the process for getting started and how quickly could we be up and running?
It's probably easiest if we have a chat about your campaign on the 'phone to make sure everything's perfectly clear but, broadly, project initiation looks like this:
- You send us more details about the campaign so we can get to grips with it.
- We both sign a job agreement to get everything formalised.
- We get all the tech stuff set up: inserting tracking code, rolling out the dashboard etc.
- We launch the campaign.
We can normally have a campaign ready for launch within five working days of receipt of the signed job agreement.
The Viral Ad Network - as used by...
