Viral seeding for Media Buyers:
Demographics and ROI
Viral seeding is incredibly different from standard ad placement, and understanding the difference is important when trying to predict the ROI from a media spend.
Alongside paid placements, the success of a campaign will be determined by how the content spreads. Our experience shows us that the best content will be shared amongst friends and family, through a variety of social media platforms such as email, Twitter, MySpace and Facebook.
Our network enables you to make a direct connection with your target audience, and allows them to easily share your content. We cannot guarantee that people will pass it on; that depends on the quality of the creative. But our network puts it in front of the right people, and makes it easy for viewers to share your content if it is engaging and relevant.
We can drive your views to social media “hotbeds” such as YouTube, increasing the popularity of your video or game, and maximising natural traffic.
What does it cost?
At the Viral Ad Network we guarantee traffic for your campaign – if we don't make our numbers, we'll reimburse you in line with the shortfall.
Typically, our cost per view is from 12p to 15p. For a more detailed cost breakdown, please use the estimator below. We offer a range of seeding packages to suit different budgets. All costs include campaign tracking and reporting via our online dashboard.
For a more detailed cost breakdown, you can use our Estimator.
Services
Our ad network space is split into two different sections, with a typical campaign using a pre-determined mixture of the two:
- Paid Placements on niche websites
- "Organic Seeding"
Your content will be placed onto targeted sites across the Viral Ad Network. These placements are on a cost-per-view basis, meaning you only pay for genuine engagements; that's real people interacting with your campaign.
We can also provide additional "Organic Seeding". Our Online PR team maintains relationships with people across the web, including bloggers, web-masters and video posters, and are regular members of popular forums and social media sites. They leverage their experience and relationships, and contact key influencers direct to spread the word about your new content.
Sounds great! What's the process for getting started and how quickly could we be up and running?
It's probably easiest if we have a chat about your campaign on the 'phone to make sure everything's perfectly clear but, broadly, project initiation looks like this:
- You send us more details about the campaign so we can get to grips with it.
- We both sign a job agreement to get everything formalised.
- We get all the tech stuff set up: inserting tracking code, rolling out the dashboard etc.
- We launch the campaign.
We can normally have a campaign ready for launch within five working days of receipt of the signed job agreement.
The Viral Ad Network - as used by...
