1. Planning

All our campaigns start with planning. You'll deal with one of our account handlers who'll make sure they understand your campaign and content inside-out. They'll put their heads together with our network manager to determine what a great campaign would look like for you. We'll present you with a tidy summary of our plan before we do anything, then it's all hands to the pump.

Want to know more? Download our 'Viral seeding explained' guides.

• Want to seed a game? Download 'Viral game seeding explained' now!
• Want to seed a film? Download 'Viral film seeding explained' now!

2. Targeting and optimisation

We've developed technology that ensures your content is targeted at the right audience via the best publishers. At all points our algorithms optimise, to ensure the best levels of engagement. Our optimisation and targeting means that we can guarantee views and engagement with all campaigns.

3. Engaging sharable ad formats

We syndicate content using 2 ad formats. Our standard Viral Video Player, and our advanced Viral Video Player. Each is based around an optimised version of YouTube and designed to optimise sharing and engagement, with the advanced player also giving higher levels of customisation and brand integration. Check out an example of our standard player on the right, and for more detail click here..

4. Great inventory with awesome publishers

To help get those word-of-mouth tongues a-wagging, we place your content into areas that are made for sharing, chatting, rating, slating, watching and playing. Our aim is to get you extra value with free views from people sharing and advocating your content.

5. Dashboard reporting

We'll give you a log-in to your own dashboard to see the progress of your campaign. You can customise this dashboard to track a wide-range of metrics: daily views, weekly trends, Tweets, geo-location and more.