Planning That 'Gets' Your Content and the Internet

All our campaigns start with planning. You'll deal with one of our account handlers who'll make sure they understand your campaign and content inside-out. They'll put their heads together with our network manager to determine what a great campaign would look like for you. We'll present you with a tidy summary of our plan before we do anything, then it's all hands to the pump.

Want to know more? Download our 'Viral seeding explained' guides.

• Want to seed a game? Download 'Viral game seeding explained' now!
• Want to seed a film? Download 'Viral film seeding explained' now!

Finding the Eager Eyes

We work on a cost per engagement basis. This means that you only pay for people who choose to opt-in and engage with your content – typically, by clicking to play or start it. We reckon any other payment model is unfair and unsustainable.

We offer a range of packages, but always guarantee a baseline number of views. Straightforward.

Taking Care of Detail

When dealing with hundreds of thousands of views, a tiny increase in click-through can significantly improve the virality of your campaign: title, front screen, description copy – all the details make a difference to how well your campaign works.

We plan and target by interest, demographics and by territory (geo-targeting).

We’re committed to getting our clients the best value for money and always look for ways to optimise these details to get the best value for you.

Inventory is key to any media buy. Our uniquely flexible model makes us more efficient for advertisers and publishers.

Reach the Right Audience

To help get those word-of-mouth tongues a-wagging, we place your content into areas that are made for sharing, chatting, rating, slating, watching and playing. Our aim is to get you extra value with free views from people sharing and advocating your content.

For video we can guarantee opt-in views on popular social video networks (YouTube, Daily Motion, Break...and more). Our publisher placements embed videos from these sites. It's the smart thing to do.

We're constantly on the lookout for the latest and greatest sites and communities, while nurturing our relationships with those that are tried and tested.

Quality, Quality, Quality

Good grief, you would not believe how stringent we are about this. We hate seeing shonky work or dodgy tactics. We vet all our publishers, perform due-diligence and run click-fraud detection as standard.

See just how many people we're engaging in your campaign. Measure returns minute-by-minute. Track and show-off your success.

Reporting Awesomeness

We're passionate about reporting. Here's why:

• It's your money we're spending. It's our responsibility to show you we're doing that wisely and getting results.
• We want it to be easy for you to show other people the progress of the campaign: your client, your boss, your colleagues.
• We've been doing this a long time, but we still get excited watching the numbers go up!

We'll give you a log-in to your own dashboard to see the progress of your campaign. Monitor progress when it's convenient to you - no need to wait for status updates or reports by email