Euro RSCG created a two part campaign for VO5 to promote their Extreme Style hair products. VAN seeded an initial teaser video followed by the full TV ad.
VAN guaranteed a collective total of 144,445 views. We actually delivered 281,544 views through our network and the two clips received a total of 306,897 views on YouTube.
The Ellen MacArthur Foundation asked us to seed their animated video to promote the concept of the Circular Economy; a radical new way of thinking about technology and sustainability.
The video got over 100k views, gaining great coverage across Facebook and Twitter and sparking lively discussion in the YouTube comments.
As part of their Spots Vs Stripes campaign, Cadbury were running a nationwide game of Catch. We helped them get exposure for their online launch video featuring David Seaman & Gavin Henson.
Even with a modest media spend, this video managed to reach over 350k views, with VAN's bought seeding jump starting the organic traffic
Grolsch were running a Christmas campaign in which people could send personalised greetings from their Swingtop Orchestra. They wanted us to draw attention to this by getting views of their launch video.
They bought 10k targeted views from VAN which, along with their fun creative, managed to generate over 120k views for the video on YouTube
For their Christmas campaign, La Senza came up with an innovative concept based around "The Cup Size Choir". VAN seeded the YouTube video, which helped spark the virality of the campaign.
With an initial media buy of just 12.5k views, the video became a viral success story, generating over 2.6m views on YouTube and huge levels of social media activity, alongside coverage in traditional media.
Panasonic ran a campaign called Summer Moments which included an online competition with the chance to win Panasonic cameras and a weekly prize of 5,000 pounds. They used a teaser video to give a taste of the concept and encourage people to enter.
VAN delivered a stream of views throughout the competition, driving viewers to the Panasonic 'Summer Moments' Facebook page to enter the competition.
The Sunday Times launched the Social Media Rich List - a service that ranks the top social network users based on their activity and influence across Twitter, Facebook, LinkedIn & Foursquare. VCCP worked with the Viral Ad Network to promote the app and encourage user sign ups.
The trailer got over 100k views on YouTube, with the Social List gaining great online coverage.
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