At last: get guaranteed, targeted traffic for your campaign with the Viral Ad Network
The Viral Ad Network is a network of hundreds of online publishers and portals which can take your campaign to thousands of people in your target audience, jump-starting the viral process.
| Total unique campaign viewers » | |
|---|---|
| Total publishers » | 2,461 |
| Total reach of network (views) » | 18,315,500 |
| Typical cost per view » | 1.5p - 15p |
That's all I need to know; sign me up!
What does it cost?
The Viral Ad Network guarantees traffic for your campaign – and if we don't make our numbers, we'll reimburse you in line with the shortfall.
Typically, our cost per view is from 1.5p to 15p. Costs start at £5k for a guaranteed minimum 25,000 views (50,000 plays for games). We offer a range of seeding packages to suit different budgets. All costs include campaign tracking and access to real-time reporting via our online Viral Manager dashboard.
For full cost detail, you can get in touch with Kirk. Call him on 0845 680 1220.
Target your audience
Whilst we all love big numbers, getting 500,000 views from 12 year olds in the Ukraine is a false economy (unless your campaign is targeted at 12 year old Ukrainians, in which case: great!). We make sure your campaign sees real value by putting it in front of your target audience. We don't just get you eyeballs – the Viral Ad Network creates viral engagement with the people you want to reach.
When you sign up to the Viral Ad Network, you'll get a hand-crafted seeding plan to check over and sign-off; we'll keep tweaking it until it's exactly what you want so you can be confident that your traffic will come from your target audience.
Track your take-up
When you run a campaign with the Viral Ad Network, you're not left in the dark, hoping to see some tenuous conversion down the line – we give you access to our Viral Manager online dashboard, allowing you to keep track of your campaign in real-time. Viral Manager puts all the campaign's vital statistics at your fingertips such as total views, unique views, traffic over time, number of referring sites, conversion rate and more: everything you need to know to monitor and assess success.
Yes, please! Sign me up now...
What's the process?
You tell us who your target audience are and show us the game/film/interactive. If the asset is suitable (we'll say if it isn't), we'll put together a seeding plan that identifies where your audience are lurking on the internet: which interest blogs, eZines, networks, portals etc. If you think we've got the right idea, then we can sign a job agreement guaranteeing a minimum number of plays and get going.
We'll give you a log-in to our Viral Manager dashboard where you can check, in real time, how many people have played the game, how many have sent it to a friend, which sites are sending traffic to the game, how many people have clicked through to the target site etc etc...
From launch onwards, you'll have your dashboard for an instant snapshot of the campaign's performance. Additionally, your account manager will keep you informed of any new developments, great responses from users or, if necessary, any worrying trends that may need attention. At the end of the campaign, we'll send you a complete report including full stats, screenshots of placements and articles about the game and a list of sites that sent traffic your way.
I work for an agency: can we use this for a client project?
Absolutely, a large proportion of the seeding we do is for agencies acting for clients. We're used to working in this way and are aware that, at each stage, you need to check details with your client. Agency fees are included in the prices of each seeding package. Services can be white-labelled.
Can you seed to the UK/Europe/the world?
We primarily seed to the English-speaking web but can run pan-European campaigns across multiple languages and territories countries; in fact, as we write this, we're in the middle of an eight month, 16-country campaign for a major brand.
If you want to know exactly what we could do for your campaign, talk to Kirk:
0845 680 1220.
What are you counting as a 'view' (and how does it compare to, say, impressions)?
We register a view when someone has loaded a game fully or has clicked to play a film: this is different to other metrics such as impressions which can be clocked up without anyone ever seeing your campaign.
Our 'view' metric kicks in where intent has been shown and the user has demonstrated an active desire to engage with the campaign, meaning we're measuring genuine campaign engagement.
Sounds great: what's the process for getting started and how quickly could we be up and running?
It's probably easiest if we have a chat about your campaign on the 'phone to make sure everything's perfectly clear but, broadly, project initation looks like this:
- You send us more details about the campaign so we can get to grips with it.
- We both sign a job agreement to get everything formalised.
- We get all the tech stuff set up: inserting tracking code, rolling out the dashboard etc.
- We send over the seeding plan for your sign-off to make sure you're happy with the campaign.
- We launch the campaign.
We can normally have a campaign ready for launch within five working days of receipt of the signed job agreement.
Sign up
Call Kirk to sign up to the Viral Ad Network now: 0845 680 1220.
Alternatively, enter your details in the form below and Kirk will get back to you.
The Viral Ad Network - as used by...
